Behind the Brand – Interview with Simone, Co-Owner of Sigma Beauty

0 Posted by - March 19, 2014 - Behind The Brand, General

Behind the Brand with Sigma Beauty

Simone Oliveira Xavier and Rene Xavier Filho are the owners of one of the fastest-growing companies in the beauty industry, Sigma Beauty. Simone & Rene saw a niche in the market for high quality, yet, affordable beauty products & combined their engineering and scientific backgrounds & research to bring us the fabulous Sigma Beauty. Cloud 10 Beauty were honoured to have the opportunity to find out more about Sigma Beauty, from Simone herself.

What prompted you to create Sigma Beauty? 

Sigma Beauty evolved from SigmaShopping, a website created to meet client’s needs for imported goods in Brazil. Makeup brushes were the best selling products and we saw the opportunity to improve upon the current brands and offer exceptional quality at an affordable price. That is how Sigma Beauty was born. 

What was your dream job when you were a teenager?

I followed in my father’s footsteps and became a Veterinarian. My career evolved towards academics and research. Rene has been an entrepreneur since he was a child. He would find every opportunity to turn something into a business venture.

Exclusive Interview With Sigma Beauty

What is a typical day in your life?

Rene and I wake up at 5:30 am. From the minute we wake up, to the time to we go to sleep, our day consists of making decisions regarding the future of Sigma. We count on highly capable managers and employees to run the daily operations of the company while we focus on what’s next to come. Our day consists of strategic decisions that affect every level of the company, from product development, marketing, to worldwide expansion. We are both incredibly hands on business owners.

 What is your favourite part of your job?

Sigma Beauty Exclusive InterviewCreating revolutionary products that have significantly impacted the current makeup industry is the best part of our job. The F80 foundation brush and our Sigmax line have certainly changed how makeup enthusiasts apply foundation. The Sigma Spa Glove proved that brush washing can be highly improved by utilizing innovative and highly functional textures. Our Dry’N Shape cuts down brush drying time considerably, and we are soon coming out with an even more efficient version. Receiving feedback from clients recognizing our quality and functionality and expanding the brand worldwide are also the highlights of running Sigma Beauty. 


What makeup brushes can you not live without?

I cannot live without the entire Sigmax line (kabuki and precision brushes). I also have a new favorite brush that is still under development and will be launched later this year.

Sigma Beauty has recently released the Advanced Artistry Set, what is next on the horizon?

The Advanced Artistry Set reinforces our goal to address very specific needs of makeup application and provide our clients with the best tools to make the most of their makeup products. Our upcoming Enlight Collection is a game changer. This collection represents a new and exciting phase for our makeup line. The quality is exceptional and the color selection is perfect. Our future consists of continuing to develop new brushes, new makeup collections, and new brush care solutions.

Sigma Beauty Brush Cleaning Glove

What beauty products do you reach for most?

Like most people, I do not have a lot of time to wash my brushes and as you can imagine I have many of them! That is why I reach for the Sigma Spa™ Brush Cleaning Glove and Dry’n Shape.The Sigma Spa™ Brush Cleaning Glove and Dry’n Shape have significantly reduced the amount of time it takes for me to wash and dry my makeup brushes.

Finally, if you could meet any celebrity, who would it be?

I would have loved to have chatted with Steve Jobs and bounce a few ideas about product development and branding. Rene would like to meet Bill Gates.

Cloud 10 Beauty’s Quick Fire 5

FoodBrazilian barbecue (churrasco)

Place: Paris 

Film: The September Issue

Shop: Sigma’s Flagship at the Mall if America (it is the most beautiful store I’ve ever seen).

Book: Diana Vreeland – Bazaar Years 

Simone & Rene are such an inspiring couple. Thank you so much for taking the time to answer our questions Simone, we thoroughly enjoyed this interview with you.

The Cloud 10 Beauty team xx

Exclusive Interview with Sigma Beauty


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