Did you Know?
As we age, our cells lose water.
By the time we reach middle age, our body;s water content can be as low as 50%. The good news is there is a way to repair those cells – by incorporating The Science Cellular Water in your daily life.
What is The Science of Cellular Water?
Dr. Murad investigates the ability of cell membranes to hold water as the fundamental marker of youthful good health. His scientific investigations in this area are what is known as The Science of Cellular Water.
Dr. Murad describes his theory in plain terms to us;
“Just as cut flowers wither and lose their beauty, unless they are kept in water, if we allow the cells in our skin to lose water, we too will ‘wither’ and age prematurely“
Practical Application of the Science of Cellular Water
According to his studies, the signs of ageing can be reversed by giving internal & external support to the skin’s cell membranes. As Dr. Murad incorporates the results of his studies into his skincare line and dietary supplements, Murad skincare can enhance the skins appearance by enhancing health from the cellular level up.
Skin looks its youngest and most beautiful when it’s healthy.
The Murad Recipe
Through extensive research and development, Dr. Murad focused on three main skin health issues to help his patients.
Dryness – Fundamental hydrators were added to each of his formulas as dryness is one of the most common skin issues. The ingredients, sodium PCA & Hyaluronic acid, oil based essential fatty acid & ceramides, have the ability to attract and hold water, both at the surface & at the cellular level. His internal formulas include ingredients that the body needs to build strong connective tissue & strong cells that are able to attract and hold water.
Inflammation – Anti-inflammatories were added to each of his formulas to soothe and quiet the skin while helping to reduce the chronic systematic inflammation. If these issues were not addressed, it can lead to serious health issues for the skin and for all systems within the body. Uncontrolled inflammation can lead to redness, edema & consequent tissue damage, as well as the formation of cell-damaging free radicals.
Free Radical Damage – The most common issue Dr. Murad mentions is free radical damage. Free radicals are constantly assaulting the cells of the skin as well as the entire body, this happens externally through UV radiation & other environmental assaults or internally from pathoges, metabolic processes or inflammation. Dr. Murad offers an entirely new level of protection against cell damage through the addition of free radical scavenging antioxidants to his internal and topical formulas.
The combination of these 3 ingrediants is known worldwide as The Murad Recipe as it is featured in EVERY Murad product.
Happy Shopping xx