Xen-Tan was was created by Dera Enochson in 2002 after years of of being unhappy with the unnatural colours and chemical smell of other self tan products. A natural redhead with fair skin, Dera wanted to create a range of products for every skin tone that would leave skin nourished and with a perfect olive undertone. Xen-Tan quickly became a best-selling favourite in the USA and has now launched in Europe. It's easy to see why Xen-Tan is the tan of choice for Lady Gaga, Holly Willoughby and Una Healy. Xen-Tan products are naturally dark and smell absolutely dreamy.