Collection: Bleach London
Bleach London is a cutting-edge haircare brand that is obsessed with colour! Providing professional standard home bleaches, colours, and care from London’s leading colour salon. Bleach London was founded by hair stylist Alex Brownsell and business partner Sam, who carried their idea from the kitchen sink to their own salon, the world's first with a focus on colour rather than cut. And soon, they developed a line of bleach kits, toners, semi-permanent dyes, and high-end care for bleached and coloured hair. The formulations have been tweaked and perfected over the last ten years. Alex Brownsell, Bleach London co-founder and international colour specialist, created their vegan, cruelty-free range, which graces the heads of celebrities, runways, magazine covers, and now your bathroom sink!