BEAUTY OF JOSEON

Beauty of Joseon is a bestselling Korean skincare brand combining traditional Hanbang-inspired ingredients with modern, science-backed formulas. Known for lightweight Korean sunscreens, rice skincare and ginseng-powered formulas, Beauty of Joseon creates gentle yet effective skincare designed to support hydrated, healthy-looking skin. Discover bestselling Beauty of Joseon skincare, including the viral Relief Sun: Rice + Niacinamide SPF50+ PA++++, Revive Eye Serum: Ginseng + Retinal and Glow Replenishing Rice Milk Toner, alongside Korean serums, cleansers, toners and SPF favourites for your everyday K-beauty routine.

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Beauty of Joseon has become one of the biggest names in Korean skincare, loved for bringing traditional Korean beauty ingredients together with modern skincare science. Inspired by the beauty rituals of the Joseon Dynasty, the brand combines centuries-old skincare wisdom with effective ingredients, lightweight textures and formulas designed to fit effortlessly into your everyday routine.

Fun fact: Beauty of Joseon’s very first product was the now-iconic Dynasty Cream, formulated with rice bran water, an ingredient with a long history in traditional Korean beauty rituals. The brand also draws inspiration from the Gyuhap Chongseo, an encyclopaedia written by female scholar Yi Bingheogak during the Joseon era more than 200 years ago.

What is Hanbang Skincare?

Beauty of Joseon is inspired by Hanbang, the traditional Korean approach to herbal medicine. This influence can be seen in some of the brand’s most recognisable ingredients, including ginseng, rice, green tea, red bean, mugwort, green plum, Centella asiatica and propolis.

Rather than simply recreating traditional skincare, Beauty of Joseon combines these heritage ingredients with modern skincare actives and formulation technology, including retinal, niacinamide and advanced sunscreen filters.

What is Beauty of Joseon Famous For?

Beauty of Joseon is best known for its Korean sunscreens, particularly the viral Relief Sun SPF50+ PA++++. Its lightweight, comfortable texture helped make it a global K-beauty favourite and showed just how different daily facial SPF could feel.

There’s much more to Beauty of Joseon than sunscreen. Ginseng is one of the brand’s signature ingredients, while rice features across glow-enhancing formulas designed to nourish the skin and promote radiance. You’ll also find modern skincare favourites including retinal, niacinamide and peptides throughout the collection.

Which Beauty of Joseon Products Should I Try?

New to Beauty of Joseon? Start with what your skin needs most. For dull or uneven skin, explore the brand’s rice-powered toners, masks and glow-enhancing skincare. If fine lines and firmness are your focus, look for ginseng and retinal formulas. For dry or dehydrated skin, discover hydrating toners, serums and moisturisers designed to replenish moisture and support the skin barrier.

Whether you’re new to K-beauty or already a Beauty of Joseon fan, the collection makes it easy to discover Korean skincare ingredients, innovative formulas and everyday essentials for your routine.