Bumble and bumble Illuminated Blonde Shampoo is a purple cleanser that gently yet effectively neutralizes brass and optimizes tone. Designed to leave your hair soft, nourished and radiant. A staple in maintaining your blonde.

Why you need it

Bumble and bumble Illuminated Blonde Shampoo gently yet effectively lifts away dirt and grime, the formula illuminates your locks while seeking to counteract brassy, warm or yellow tones. When used in conjunction with Illuminated Blonde Conditioner, helps revive brightness and luminosity. Additionally, it moisturizes, and controls frizz creating hydrated strands.
Hair type:
Formulated for blonde tones. All hair types and textures.

how to use

Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.
Tip:
When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning

Key Ingredients

Bb. Products are free from parabens, phthalates, mineral oil, and formaldehyde.
Bumble and bumble is a cruelty-free brand.

INGREDIENTS

Water\Aqua\Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891) Ext. Violet 2 (CI 60730)