Kérastase Blond Absolu Bain Ultra Violet Anti-Brass Purple Shampoo

Apply a generous amount of the purple shampoo, focusing on the mid-lengths and ends, where brassiness is most common. Gently massage it into your scalp to create a rich lather. Allow the shampoo to sit for 2-5 minutes for optimal toning - just be careful not to exceed 5 minutes to avoid unwanted purple hues. Rinse thoroughly with cool water and follow up with a hydrating conditioner to lock in moisture. For best results, use this shampoo 2-3 times a week to maintain your gorgeous, radiant blonde!

Hyaluronic Acid:
Hyaluronic Acid is a star ingredient in Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo, renowned for its remarkable hydrating properties. This powerful ingredient, ensures that blonde, bleached, or grey strands stay nourished and healthy. By deeply hydrating the hair fiber, Hyaluronic Acid helps to minimize dryness and brittleness, enhancing overall manageability. Additionally, it strengthens the hair structure by making it more resilient against environmental stressors and heat damage, resulting in softer, smoother hair with a luminous shine.

Edelweiss Flower:
Edelweiss Flower contributes to the efficacy of Bain Ultra-Violet. Known for its exceptional protective and antioxidant properties, this rare flower helps shield hair from harmful UV rays and environmental pollutants. Its antioxidants work to prevent color fading and maintain the vibrancy of blonde tones, while also soothing and nourishing the hair. This gentle yet effective ingredient ensures that your hair remains hydrated, elastic, and full of life, providing a beautiful, radiant finish.

Ultra Violet Neutralisers
The Ultra Violet Neutralisers in Kérastase Blond Absolu Bain Ultra-Violet are specifically formulated to combat unwanted yellow and brassy tones in blonde, bleached, and grey hair. These potent pigments work to neutralize warm tones, helping to achieve a cooler, more balanced color. By incorporating this advanced technology, the shampoo not only enhances the overall tone but also maintains the brightness and clarity of your hair. Regular use of Bain Ultra-Violet ensures that your blonde remains fresh, vibrant, and salon-quality, making it an essential part of your hair care routine.

AQUA / WATER, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, COCAMIDE MIPA, DIMETHICONE, CITRIC ACID, SODIUM BENZOATE, SODIUM HYDROXIDE, HEXYLENE GLYCOL, CI 60730 / ACID VIOLET 43, SALICYLIC ACID, CARBOMER, LIMONENE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, MAGNESIUM ACETATE, GLYCERIN, SODIUM HYALURONATE, TOCOPHEROL, ASPARTIC ACID, GLYCINE, ARGININE, GLUTAMIC ACID, PHENOXYETHANOL. LEONTOPODIUM ALPINUM FLOWER/LEAF EXTRACT, FUMARIC ACID, MALVA SYLVESTRIS FLOWER EXTRACT / MALLOW FLOWER EXTRACT, POTASSIUM SORBATE, PARFUM / FRAGRANCE. C224442/1.

Q: Can I use Blond Absolu Bain Ultra-Violet Purple Shampoo every day?
A: No - While Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo is gentle and sulfate-free, it is not recommended for everyday use. For best results, use the Ultra-Violet shampoo 2-3 times a week to effectively combat brassiness without over-toning, over-drying or stripping moisture from your hair. If you wash your hair daily, consider alternating with a hydrating, sulfate-free shampoo to maintain moisture levels while still benefiting from the brass-neutralizing properties of Bain Ultra-Violet.

Q: Will the Ultra-Violet shampoo make my hair purple?
A: No, Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo will not make your hair purple when used correctly. If you use the shampoo too frequently or leave it on for an extended period, you may notice a slight tint, especially on very light or porous hair. To achieve optimal results without discoloration, use the shampoo 2-3 times a week, and consider alternating with a regular hydrating shampoo.

Q: Can the Ultra-Violet Shampoo be used on natural blonde hair?
A: Yes, Kérastase Blond Absolu Bain Ultra-Violet Anti-Brass Purple Shampoo can be used on natural blonde hair. This shampoo is designed to neutralize unwanted yellow tones, making it an excellent choice for maintaining the brightness and clarity of your natural blonde shade.

Kérastase is the globally recognised luxury French haircare brand, delivering transformative results since 1964. Whether it’s the innovative Kérastase Première for damage repair, the nourishing power of Kérastase Nutritive, or the brightening brilliance of Kérastase Blond Absolu, there’s something for everyone. From shampoos and conditioners to rich hair masks and indulgent oils, Kérastase blends cutting-edge science with premium ingredients to give you healthier, stronger, and more radiant hair. Trusted by professionals and loved by customers worldwide, Kérastase sets the standard for luxury professional haircare