Why everyone's talking about The Smooth Company
Founded in 2020 by Aine Kennedy, The Smooth Company set out to fix one very specific bad-hair-day problem: the flyaways that pop up no matter how good your blow-dry is. The answer was the Smooth Stick, a mascara-style wand that tames stray hairs exactly where you need it, without the crunch of hairspray. It's been a handbag essential ever since.
Find your Smooth Company favourite
- Sleek styles: the Smooth Stick and Mane Master curved brush are the dream team for snatched buns and glossy ponytails.
- Frizz control: Smooth Dream Styling Cream softens frizz and adds shine on air-dried or heat-styled hair. Browse more frizz fighters.
- Tangle-free hair: the Detangled Spray and Detangled Brush make knots a thing of the past, even on wet hair.
- For him: the Dapper Styling Stick tames beards, brows and short styles.
Want more styling heroes? Explore our brushes and styling tools.
The Smooth Company FAQs
Is The Smooth Company Irish?
Yes. The Smooth Company is an Irish brand, founded in 2020 by Aine Kennedy.
What does the Smooth Stick do?
The Smooth Stick is a wand-style styling stick that tames flyaways and baby hairs, so ponytails, buns and blow-dries stay sleek all day without a stiff, hairspray finish.
Can I use the Smooth Stick on wet or dry hair?
Use it on dry hair for touch-ups throughout the day, or sweep it through as you style for a sleek-back look.
Is there a Smooth Company product for men?
Yes. The Dapper Styling Stick is designed for beards, moustaches, brows and short styles.
