Colour-treated hair comes with its fair share of drama, fading, brassiness, frizz, and those pesky roots showing up way too soon. Enter Color Wow, the brand that made it their mission to solve every single issue that comes with colouring your hair. Founded in 2013 by Gail Federici, Color Wow isn’t just about making hair look good, it’s about keeping it healthy, vibrant, and full of life long after you leave the salon.
One of their most famous products? The Colour Wow Root Cover Up, a magical, powder-based touch-up that instantly disguises regrowth without looking chalky or stiff. It’s saved countless blondes, brunettes, and redheads from last-minute salon scrambles. Then there’s the Colorwow Dream Coat Supernatural Spray, a literal game-changer for anyone battling frizz. This ultra-light mist gives you humidity-proof, silky smooth hair that lasts for days, without weighing it down. It’s the secret behind that glossy, mirror-like finish you see on celebrities (yes, even on the red carpet).
But Color Wow isn’t just about covering up or smoothing out, it’s about keeping coloured hair at its absolute best. The Colour Wow Colour Security Shampoo and Conditioner are designed to be ultra-gentle, free from any ingredients that could dull or distort your colour. And if you’re after volume without compromising your colour, Colour Wow Xtra Large Bombshell Volumizer delivers big, bouncy hair without the drying alcohols that usually come with volumising products.
With a cult following that includes top hairstylists, beauty editors, and A-list celebs, Colorwow proves that coloured hair doesn’t have to mean high-maintenance stress. Whether you’re a platinum blonde, a deep brunette, or rocking a bold fashion shade, Colour Wow have got the colour-saving, shine-boosting, frizz-fighting magic to keep your hair looking flawless.
Color Wow FAQs
What does Color Wow Dream Coat do?
Dream Coat Supernatural Spray is a heat-activated anti-frizz treatment. Spray it on damp hair and blow-dry for sleek, glossy hair that resists humidity.
Is Color Wow good for coloured hair?
Yes. Color Wow was created for colour-treated hair, with products for frizz, volume, shine, root touch-ups and mineral build-up.
What is Color Wow Root Cover Up?
Root Cover Up is a powder that disguises regrowth and greys between colour appointments. It stays put until your next shampoo.
What does Color Wow Dream Filter do?
Dream Filter is a pre-shampoo treatment that removes mineral build-up from hard water, which can leave hair dull and brassy. Read more in our hard water and damaged hair guide.
