Joico Defy Damage Protective Shampoo 300ml
Joico Defy Damage Protective Shampoo 300ml
Joico Defy Damage Protective Shampoo is a sulphate-free shampoo that shields your hair from daily heat, UV exposure, and pollution. Its rich lather gently removes dirt and impurities without stripping colour or damaging the cuticle, leaving hair soft, shiny, and strong.
Why you need it
Why you need it
Joico Defy Damage Protective Shampoo is a game-changing shampoo for those looking to defend their hair against everyday stressors. From heat styling to environmental pollutants, this damage protecting shampoo works to protect and strengthen hair bonds while preserving vibrant colour. Its gentle yet effective formula lifts away product build-up, oils and impurities, leaving hair clean, smooth, and refreshed.
Enriched with cutting-edge, damage-preventing ingredients, this shampoo locks in moisture, boosts shine, and helps maintain a healthy cuticle. Whether you’re battling dullness or dryness, this shampoo restores your hair’s vitality, leaving it silky and manageable with every wash.
Follow with the Joico Defy Damage Protective Conditioner for the ultimate protective hair care routine.
how to use
how to use
Key Ingredients
Key Ingredients
SmartRelease Technology: A delivery system that releases Rosehip Oil, Arginine, and Keratin to strengthen and repair hair over time.
Moringa Seed Oil: Packed with antioxidants and Vitamins A and E, this ingredient adds shine and helps resist environmental damage.

INGREDIENTS
INGREDIENTS
Faq's
Faq's
A: Yes! This shampoo is specially formulated to preserve and protect your hair color while cleansing gently.
Q: Can I use the Joico Defy Damage Protective Shampoo daily?
A: Absolutely. Its sulfate-free formula is gentle enough for daily use without stripping your hair of moisture.
Q: Does the Joico Defy Damage Protective Shampoo protect against heat damage?
A: Yes, it’s designed to protect your hair from daily heat styling and other environmental stressors like UV rays and pollution.
Q: Is the Joico Defy Damage Protective Shampoo cruelty-free?
A: Yes, this product is certified PETA Global Animal Test–Free.
Q: Will the Joico Defy Damage Protective Shampoo make my hair feel dry?
A: No, the formula is infused with nourishing ingredients like Moringa Seed Oil and Protective Lipids, leaving your hair soft, shiny, and hydrated.
About the Brand
About the Brand
Joico is professional haircare that brings salon results home. Our customers' favourite Joico shampoo and conditioner duos are Blonde Life for bright, healthy blondes, Hydra Splash for fine, thirsty hair and Moisture Recovery for thick, dry hair. K-PAK repairs damage.
Shop every Joico shampoo, conditioner and mask, or explore Blonde Life, K-PAK, YouthLock and Joico styling.

SHIPPING & RETURNS
SHIPPING & RETURNS
Tracked Delivery
Delivery 3-7 Working Days
Free on orders over €50.00
Express Delivery
Orders placed before 3pm (GMT + 1)
Delivery 2-4 Working Days
Tracked
SMS & Email Updates
FREE L’Oréal Professionnel Metal Detox Shampoo

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