Rimmel London

Eugene Rimmel and his father set up the House of Rimmel in London, in 1834. Evolving from a perfumery, the brand swiftly gained popularity for its pioneering contributions to cosmetics, notably introducing the first non-toxic mascara – a game-changer in eye makeup. In the heart of London, the city itself became the playground for Rimmel London's innovative spirit. London makes its own rules. Self-expression; it’s what makes you, you. That’s why Rimmel London love make-up. It lets us be who we want to be. Everyone has a right to express themselves, we just choose different make-up to do it. At Rimmel London, they're not here to define your look. They innovate to take you there. Every shade, texture and eye flick dare you to find your beauty boundaries. Then stride beyond them. From bestselling mascaras and eye products, to face, lip and nail products, you will be sure to express yourself when you get your hands on these products. LIVE THE LONDON LOOK!

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Rimmel London Volume Thrill Seeker Mascara 8ml
Rimmel London Volume Thrill Seeker Mascara 8ml

Unleash Bold Drama with Thrill Seeker Mascara in Pitch Black – A TikTok Trendsetter!

Rimmel London's Volume Thrill Seeker Mascara in the shade Pitch Black is the ultimate tool for voluminous lashes that demand attention. As the newest addition to the Thrill Seeker mascara range, this dynamic formula has taken TikTok by storm. With its intense black hue, this mascara creates a bold and dramatic look that's perfect for any occasion.

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Which Rimmel London product is right for you?

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Browse Rimmel London foundation, concealer, face, eyes, lips and nails.

Rimmel London FAQs

Which Rimmel Multi-Tasker should I choose?

The Multi-Tasker Better Than Filters is a three-in-one skin tint that primes, boosts glow and highlights. The Multi Tasker Concealer gives full coverage on blemishes, under the eyes or all over the face. The Multi-Tasker Wake Me Up Foundation & Concealer combines both, with medium-to-full buildable coverage that brightens tired skin.

Which Rimmel foundation should I choose?

The Lasting Finish 35 Hour Foundation for full coverage and long wear with a natural finish, the Lasting Radiance Foundation for medium coverage and a fresh glow, or the Multi-Tasker Wake Me Up Foundation & Concealer if you want one product for both.

Which Rimmel concealer should I choose?

The Multi Tasker Concealer for full coverage with a large soft-touch wand, the Lasting Radiance Concealer to cover dark circles while adding radiance, or the Hide The Blemish Concealer to cover breakouts.