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Rimmel London Lasting Finish 35 Hour Foundation

Rimmel London Lasting Finish 35 Hour Foundation


Regular price $12.95 USD
Regular price Sale price $12.95 USD
Sale Sold out

Rimmel London Lasting Finish 35 Hour Foundation melts into the skin, blending seamlessly to conceal dark circles and imperfections. This full coverage liquid foundation sets beautifully (not too fast) without budging. You continue to look flawless for up to 35 hours, so you don't have to worry about perspiration, heat, or humidity!


100 Ivory : rimmel

Why you need it

Rimmel London Lasting Finish 35 Hour Foundation provides unbeatable 35hr wear and coverage. This full-coverage foundation has a natural-looking finish. Delivering a flawless complexion that feels wonderful and remains in place from morning to night. This is Rimmel's most hydrating long-wear foundation. Clinically proven to improve skin radiance with skin-loving ingredients hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost. Also contains SPF20 to protect skin from the sun.

- Full coverage, liquid foundation with a really natural, healthy-looking finish.

- Hyaluronic acid, 2% niacinamide and vitamin E for ultimate hydration.

- Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market).

- Breathable, water-proof, crease-resistant, transfer-resistant, clean (D5-free), vegan & cruelty free formula.

Free from:

Rimmel London is a cruelty free brand.

Shades Available:

010 Rose Ivory
100 Ivory
103 True Ivory
150 Rose Vanilla
200 Soft Beige
201 Classic Beige
303 True Nude
400 Natural beige



how to use

Apply Lasting Finish 35 Hour Foundation to clean, fresh skin. Apply a small amount - a little goes a long way - then you can either sheer it out or build it up. Apply with a beauty sponge, a brush, or your fingertips!
For extra staying power, mist Rimmel’s Insta-Fix Setting Spray over skin to lock in your perfect base.


Aqua/Water/Eau, Cyclopentasiloxane, Titanium Dioxide, Butylene Glycol, Cetyl Peg/Ppg-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Talc, Trimethylsiloxysilicate, Sodium Pca, Silica Silylate, C12-15 Alkyl Ethylhexanoate, Magnesium Sulfate, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Bispeg/Ppg-14/14 Dimethicone, Amodimethicone, Laureth-7, Lecithin, Tribehenin, Disteardimonium Hectorite, Phenoxyethanol,Trihydroxystearin, Chlorphenesin, Dimethiconol, Triethoxycaprylylsilane, Xanthan Gum, Parfum/Fragrance, Pentylene Glycol, Tocopheryl Acetate, Propylene Carbonate, Hydroxyethylcellulose, Glycerin, Citric Acid, Fructose, Sodium Hydroxide, Urea, Laureth-4, Hexyl Cinnamal, Limonene, Butylphenyl Methylpropional, Allantoin, Maltose, Sodium Chloride, Sodium Lactate, Sodium Sulfate, Trehalose, Benzyl Salicylate, Linalool, Geraniol, Bht, Citronellol, Alpha-Isomethyl Ionone, Glucose, Sodium Hyaluronate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [May Contain/Peut Contenir/+/-:Iron Oxides (Ci 77491, Ci 77492, Ci 77499)].

About the Brand

Eugene Rimmel and his father set up the House of Rimmel in London, in 1834. Evolving from a perfumery, the brand swiftly gained popularity for its pioneering contributions to cosmetics, notably introducing the first non-toxic mascara – a game-changer in eye makeup. In the heart of London, the city itself became the playground for Rimmel London's innovative spirit. London makes its own rules. Self-expression; it’s what makes you, you. That’s why Rimmel London love make-up. It lets us be who we want to be. Everyone has a right to express themselves, we just choose different make-up to do it. At Rimmel London, they're not here to define your look. They innovate to take you there. Every shade, texture and eye flick dare you to find your beauty boundaries. Then stride beyond them. From bestselling mascaras and eye products, to face, lip and nail products, you will be sure to express yourself when you get your hands on these products. LIVE THE LONDON LOOK!


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