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Sweed Beauty

Experience the ultimate in false lashes with SWEED, the go-to brand for makeup artists worldwide. Their signature “No-lash lash” is a staple in every artist's kit. A trailblazer in the eye category, celebrated for their award-winning Mascaras and Eyelash Growth Serum.

Sweed is known for its clean products with professional performance that enhance your natural beauty. Sweed was born after years of profound research, and the collection is now extended with new makeup staples. Makeup artist and founder, Gabriella Elio crafts innovative products she felt were missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. Sweed is a vegan and animal friendly brand.

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39 products

Which SWEED product is right for you?

Browse every false lash we stock.

SWEED FAQs

Which SWEED serum should I choose?

The Pro Lash Growth Serum is for your lashes, with biotin, peptides, keratin and hyaluronic acid; it also comes in a 3ml travel size. The Hair Serum is for your hair and is applied to the scalp with a roll-on applicator.

Which SWEED mascara should I choose?

The Cloud Mascara for volume and length, with a wand that fans out each lash. The Pro Lash Lift Mascara for long, defined lashes, with a skinny wand that coats from the roots.

Which SWEED false lashes should I choose?

For a natural look, the No Lash-Lash, which comes in four lengths, or the Tete A Tete half-lash if you are new to lashes. For more fullness, choose one of the 3D styles: Ash, Beroe, Boo or North.

Which SWEED base should I choose?

The Glass Skin Foundation for a dewy finish with natural to medium coverage, or the Miracle Powder, a buildable mineral powder foundation with a blurred, natural finish.