Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with Aveda Blonde Revival Purple Toning Conditioner. Toning results can vary.

Hair type: Ideal for blonde, grey or naturally silver hair

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730)�*Aveda�s Own Pure-Fume� aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume� � l�Osthmanthus, � l�Orange certifi�e biologique, au Bois de C�dre et autres