Collection: Paula's Choice Serums

Small bottle, big results. Start with the 10% Azelaic Acid Booster or the Clinical 1% Retinol Treatment, two of our customers' favourites. Paula's Choice is research-backed skincare, and its 2% BHA Liquid Exfoliant is a true cult classic.

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21 products

Find your Paula's Choice serum

How to layer serums

Apply serums after cleansing and exfoliating, from thinnest to thickest, then moisturise. Use retinol at night, and wear SPF every day. Boosters can be used alone or mixed into your moisturiser. See Paula's Choice boosters and Clinical treatments, or compare serums and oils from every brand.

Paula's Choice Serums FAQs

Which Paula's Choice serum is best for redness?

The 10% Azelaic Acid Booster.

Which Paula's Choice retinol should I start with?

The Clinical 0.3% Retinol + 2% Bakuchiol Treatment is the gentler start. Move to the 1% Retinol Treatment once your skin is used to it.

Can I use vitamin C and retinol together?

Use vitamin C in the morning and retinol at night.