Collection: Wrinkles & Fine Lines

How to choose anti-ageing skincare

• New to retinol: the Retinol 0.2% in Squalane from The Ordinary, or the Superstar Retinoid Night Oil Beginner Strength from Pestle & Mortar.
• Fine lines, without retinol: the Multi Peptide + HA Serum from The Ordinary, or the Midas Touch Revitalising Cream from Emma Hardie.
• Plumper-looking, hydrated skin: the Pure Hyaluronic Acid Serum from Pestle & Mortar, or the Hyaluronic 8 Super Serum from Alpha-H.
• Dullness and rough texture: Liquid Gold Exfoliating Treatment from Alpha-H, or the Glycolic Acid 7% Exfoliating Toner from The Ordinary.
• Brightness: the Vitamin C Suspension 23% + HA Spheres 2% from The Ordinary, or the Vitamin C 2 Phase Serum from Pestle & Mortar.
• A richer night cream: the Age Proof Replenishing Night Cream from Trilogy.
• Eyes: Recover The Ultimate Eye Cream from Pestle & Mortar, or Instant FIRMx Eye from Peter Thomas Roth.
• Daily SPF: the City Skin Age Defense Broad Spectrum SPF 50 from Murad.

Shop by ingredient: retinol, peptides, hyaluronic acid and vitamin C. Or browse eye creams, serums and oils, and every skin concern.

Skin Concern FAQs

Which anti-ageing serum should I choose?

A retinol serum if you want to target fine lines and texture, a peptide serum for a gentler option, a hyaluronic acid serum for hydration and plumper-looking skin, or vitamin C for brightness.

Which retinol should I start with if I'm new to it?

Start with a low strength, such as The Ordinary Retinol 0.2% in Squalane or the Pestle & Mortar Superstar Retinoid Night Oil Beginner Strength, and only move up once your skin is used to it. Wear SPF during the day while using retinol.

What's the difference between an anti-wrinkle cream and a serum?

Serums are lightweight and concentrated, so they suit targeted ingredients like retinol, peptides and vitamin C. Creams are richer and help keep skin moisturised. Many people use a serum under their moisturiser.