Retinol/Retinoid

Retinol is a form of vitamin A, and retinoids are the wider family it belongs to. Used regularly, it helps smooth the look of fine lines, uneven tone and rough texture. Start with a low strength and build up slowly.

Shop from brands such as The Ordinary, Paula's Choice, Murad and many more.

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How to choose a retinol

Explore more for wrinkles and fine lines, the full The Ordinary retinol range, or peptides as a gentler option. Explore every skincare ingredient.

Retinol/Retinoid FAQs

Which retinol strength should I start with?

Start low, with a 0.2% retinol such as The Ordinary Retinol 0.2% in Squalane, and move up to 0.5% and then 1% once your skin is used to it.

What's the difference between retinol, retinal and retinoids?

Retinoids are the vitamin A family. Retinol is the most common form in skincare. Retinal is a stronger form, best for experienced retinoid users, and Granactive Retinoid is a newer form designed to be gentler on skin.

Which retinol cream should I choose?

For a rich cream, the Institut Esthederm Intensive Retinol Cream. For a lighter cream-serum, The Ordinary Granactive Retinoid 2% Emulsion is a good first retinoid.

Is there a retinol alternative for sensitive skin?

Yes. Bakuchiol is a plant-based alternative to retinol. Try the Skin Formulas Bakuchiol Retinol Alternative Serum.