The Ordinary skincare is the game-changing brand that's changed the face of beauty. With effective, trusted skincare solutions, The Ordinary products let you design your own skincare regime. No frills and no fuss means The Ordinary skincare gives you top quality ingredients at incredibly affordable prices. Hero products include The Ordinary Hyaluronic Acid 2% + B5, Niacinamide 10% + Zinc 1%, Salicylic Acid 2% Solution, and Mineral UV Filters. Part of the DECIEM family, all The Ordinary products are developed by the in-house team of chemists. The Ordinary skincare formulas are vegan and cruelty-free, plus free of parabens, sulphates and mineral oil.
The Ordinary | Part of DECIEM
Founded in 2014 by Brandon Truaxe, DECIEM quickly took the world by storm thanks to their innovation brands and honest approach to skincare. Known as 'THE ABNORMAL BEAUTY COMPANY', DECIEM comes from the Latin word 'decima', meaning 10 sequence.. because they love to do 10 things at once!
Other brands include NIOD and The Chemistry Brand.