The Ordinary Granactive Retinoid 2% Emulsion

The Ordinary Granactive Retinoid 2% Emulsion


Regular price € 13.30
Regular price Sale price € 13.30
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The Ordinary Granactive Retinoid 2% Emulsion is a potent retinol/retinoid treatment that gives you visible anti-ageing results without irritation. It reduces the appearance of lines, wrinkles and uneven skin tone.

Why you need it

The Ordinary Granactive Retinoid 2% Emulsion combines two forms of Retinol to give you a truly effective anti-ageing treatment without irritation. It tackles lines, wrinkles, uneven skin tone, pigmenation and visible pores. The key ingredient is Solubilized Hydroxypinacolone Retinoate, a next-generation Retinoid which shows dramatic reduction in visible signs of ageing without the dryness and irritation that can sometimes occur when using Retinol products. The formula also contains pure Retinol which supports the action of the Hydroxypinacolone Retinoate and increases its effectiveness for a truly powerful anti-wrinkle and anti-ageing treatment.

Free from:
Oil-free, Silicone-free, Nut-free, Vegan, Cruelty-free.

how to use

Apply a few drops in the evening as part of your regular skincare regime. Use only at night time. Do not use with other products containing Retinol and Retinoids. Always use sun protection during the day time.

When to use:
Before Oils/Creams. PM Only.

Do not use with other retinoid treatments. Do not use if pregnant/breastfeeding. Use of direct acids (Salicylic Acid, Glycolic Acid, Lactic Acid etc) may increase skin's sensitivity if used together with Retinols/Retinoids so please monitor how your skin responds and reduce or discontinue use if necessary.

Products containing Retinol are not recommended for use during pregnancy or when breast-feeding.
Always use a daily SPF when using products containing Retinol.

TIP: Retinoids can sometimes cause irritation and dryness when first used, before the skin builds up tolerance. To decrease the likelihood of irritation, you can dilute The Ordinary Granactive Retinoid 2% Emulsion by adding to a cream or serum that does not already contain Retinol or Retinoids. You could also begin by using the product every 2 or 3 days initially, gradually increasing frequency.

Key Ingredients

Hydroxypinacolone Retinoate: An ester of retinoic acid. Hydroxypinacolone Retinoate is a less irritating form of retinoid that helps diminish the appearance of fine lines and wrinkles. It aids in skin cell turnover, resulting in a more vibrant and youthful complexion.

Tasmannia Lanceolata Fruit/Leaf Extract: Extracted from the Tasmanian pepper berry. Tasmannia Lanceolata provides anti-inflammatory benefits and helps reduce redness and irritation. Its protective antioxidants also defend the skin from environmental aggressors.


Aqua (Water), Glycerin, Ethyl Linoleate, Propanediol, Caprylic/Capric Triglyceride, Cetearyl Isononanoate, Bisabolol, Hydroxypinacolone Retinoate, Retinol, Tasmannia Lanceolata Fruit/Leaf Extract, Dimethyl Isosorbide, Inulin Lauryl Carbamate, Glyceryl Stearate, Ceteareth-12, Ceteareth-20, Cetearyl Alcohol, Carrageenan, Xanthan Gum, Acacia Senegal Gum, Cetyl Palmitate, Sucrose Laurate, Polysorbate 20, Behentrimonium Chloride, Potassium Citrate, Trisodium Ethylenediamine Disuccinate, Disodium EDTA, Dehydroacetic Acid, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol, Chlorphenesin.


Q: How do I use the Granactive Retinoid 2% Emulsion?
A: After cleansing and toning, apply a small amount in the evening before oils and heavier creams. Do not use with other retinoid treatments, and always apply sunscreen in the morning, as retinoids can make skin more sensitive to the sun.

Q: What's the difference between Granactive Retinoid and Retinol?
A: Granactive Retinoid refers to a class of retinoids that deliver the same benefits as retinol but with less potential for irritation. They provide a more gentle option for those wanting the effects of a retinoid.

Q: Is it suitable for all skin types?
A: While many skin types can benefit, those with very sensitive skin should always patch-test any new product, especially active ingredients like retinoids, before full use.

Q: Can I use it with other The Ordinary products?
A: Yes, but be cautious when layering multiple actives. Avoid using with other retinoid treatments or strong acids to reduce the potential for irritation.

Q: What are the benefits of using this emulsion?
A: The emulsion aims to combat signs of aging, improve skin texture, reduce the appearance of fine lines and wrinkles, and promote clearer skin.

Q: Why might I experience some initial breakouts?
A: Retinoids can accelerate skin cell turnover, causing an initial "purge" where underlying breakouts come to the surface faster. This is typically temporary.

Q: How often should I use the product?
A: Start by using it 2-3 times a week in the evening and adjust based on your skin's needs and tolerance.

Q: Does it contain water or alcohol?
A: The Ordinary Granactive Retinoid 2% Emulsion is water-based and doesn't contain alcohol.

Q: Can I use it around my eyes?
A: Be cautious when applying near the eye area due to the skin's sensitivity there. If you wish to address concerns around the eyes, consider using products specifically designed for that region.

Q: Can I use it with Vitamin C?
A: While some people successfully use both in their routine, it's often recommended to use them at different times (Vitamin C in the morning, retinoids in the evening) to minimize potential irritation.

Q: Why is it called an "emulsion"?
A: An emulsion refers to a mixture of oil and water, providing a balance between hydration and moisture. This ensures that the active ingredients are delivered effectively while keeping the skin hydrated.

About the Brand

The Ordinary skincare is the game-changing brand that's changed the face of beauty. With effective, trusted skincare solutions, The Ordinary products let you design your own skincare regime. No frills and no fuss means The Ordinary skincare gives you top quality ingredients at incredibly affordable prices. Hero products include The Ordinary Hyaluronic Acid 2% + B5Niacinamide 10% + Zinc 1%Salicylic Acid 2% Solution, and Mineral UV Filters. Part of the DECIEM family, all The Ordinary products are developed by the in-house team of chemists. The Ordinary skincare formulas are vegan and cruelty-free, plus free of parabens, sulphates and mineral oil. 


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