2025 was a year where beauty was expressive, fun, and a little extra, just the way we like it. From silky smooth hair to glossy lips and bold eye looks, these were the trends you couldn’t get enough of. Looking back, here are the top beauty moments that had you hitting “add to cart” all year long.
Smooth Hair
Smooth hair was the MVP in 2025. Forget stiff, overdone styles, you loved hair that looked soft, glossy, and totally touchable. Sleek blowouts, smoothing serums, and shine sprays made your hair flow like it was made for the red carpet. Products that enhanced shine and smoothness, like the new Kérastase Gloss Absolu range, kept your hair looking simple, polished and totally luxe, it was proof that effortless, “undone” hair can still make a statement.
Glass Skin
Glass skin wasn’t just about skincare, you made it a full-on makeup moment in 2025. Lightweight foundations, dewy highlighters, and sheer glow-boosting products like the SWEED Glass Skin Foundation gave your face that fresh, lit-from-within finish without feeling heavy. You layered just enough to let your skin shine through, making it look polished and effortless.
Glossy Lips
Glossy lips were everything in 2025. Whether you went for clear gloss, a flirty tint, or a full-on high-shine neutral, the Kevyn Aucoin Celestial Lip Gloss instantly upgraded your makeup look. And let’s not forget lip oils, your lips stayed soft, nourished, and so glossy you could practically see your reflection.
Striking Eyeliner
Eyeliner in 2025 went beyond the basics, it became your ultimate tool for self-expression. Sharp wings, elongated shapes, and bold pops of colour made easy with the Stila Stay All Day InkWear Liquid Eyeliner turned classic eye makeup on its head. Whether you went for timeless black, rich browns, or daring metallic, striking eyeliner let you make a statement with confidence and precision. The kind of eye makeup looks that turned heads without saying a word, showing everyone that sometimes your eyes do all the talking.
Natural Glow
Skin enhancers like the NUXE Huile Prodigieuse Multi-Purpose Dry Oil were your secret weapon. Forget super dark tans, you went for fresh, glowing skin that celebrated your natural skin tone. Illuminating primers, sheer bronzers, and soft highlighters gave your complexion a polished, natural finish. You loved it because it was easy, subtle, and totally wearable, perfect for when you wanted to look like yourself, but better. A quick swipe here and there, and suddenly you were glowing without even trying.
2025 was all about owning your style, slaying your vibe, and celebrating every little thing that makes you… YOU. And 2026? We can’t wait to see what new trends you're loving and what iconic trends stick around.
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