Collection: ANSWR

ANSWR, founded by Georgiana Grudinschi, is a home salon beauty brand dedicated to simplifying beauty, promoting personal empowerment, and making expensive salon treatments accessible to all. Launched in 2019 with a ground-breaking at-home keratin treatment, ANSWR champions hassle-free beauty solutions that allow individuals to control and tailor their routines. The brand's ethos revolves around the belief that beauty should be fun, easy, and personal, rejecting the idea of beauty as a complex or controlling force.