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Redken

Redken is the professional haircare brand powered by protein science and moisture technology, trusted by stylists and loved by hair. Their innovative Redken hair products deliver salon-quality results for all hair types. The bestselling Redken Acidic Bonding Concentrate strengthens and repairs damaged hair, while their pH-balanced shampoos, conditioners, and styling products restore health, strength, and manageability. Whatever your hair needs, Redken professional haircare has you covered.

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Redken Haircare behind the brand

Behind the Brand: From Actress to Entrepreneur

After years of bleaching, treatments, teasing, and colouring, American actress Paula Kent faced significant challenges with fine hair and sensitive skin. She often dealt with allergic reactions to various products and formulas used by hairdressers in the industry. Frustrated by the lack of suitable solutions, Paula set out to create a change.

In 1960, she teamed up with her hairdresser, Jheri Redding, to launch REDKEN, a groundbreaking hair care brand designed to meet the unique needs of those with sensitive hair and skin. Their mission was to develop high-quality, effective products that would not only enhance hair health but also provide a safe and enjoyable experience for all hair types.

Redken is a leading professional haircare brand, celebrated for its science-backed innovations that target both scalp and hair health. Rooted in the belief that strong, beautiful hair begins with customised care, Redken offers a range of solutions tailored for every need—whether you're looking to strengthen, repair, or completely transform your hair.

Redken’s cutting-edge formulas, infused with high-performance ingredients, penetrate deep into the hair shaft to restore, protect, and revive strands from within. Elevating haircare to a science, Redken helps you unlock your hair's full potential while unleashing endless styling possibilities.

Redken Shampoos, Conditioners, Masks, and Treatments: A Full Haircare Experience

Redken shampoos, conditioners, masks, and treatments are designed to deliver salon-quality results, targeting a variety of hair concerns for healthier, more resilient strands.

Redken Shampoos - Redken shampoos go beyond cleansing to treat hair and scalp at the core. From the All Soft range, known for its moisture-rich formula, to the bond-strengthening Acidic Bonding Concentrate line, each shampoo works to nourish and protect your hair.

Redken Conditioners - Paired with shampoos, Redken conditioners like Extreme Length and Acidic Bonding Concentrate deliver intense hydration, repair damage, and lock in moisture. Each conditioner is formulated with cutting-edge technology to replenish, soften, and add shine.

Redken Hair Masks - For deeper care, Redken hair masks provide intense repair and moisture to damaged or stressed hair. The Acidic Bonding Concentrate Intensive Treatment strengthens and smooths hair, while the All Soft Mega mask revives dry, brittle hair, making it soft and manageable.

Redken Treatments - Innovative treatments like the multi-benefit One United spray offer 25 benefits, from heat protection to frizz control and hydration. These treatments are the perfect addition to your routine, offering customisable solutions to elevate your haircare.

Redken Product Range: Tailored Solutions for Every Hair Type

Redken offers a comprehensive range of products that cater to every hair type, using the latest technologies and ingredients to deliver transformative results:

  • Acidic Bonding Concentrate: A standout range designed for damaged, over-processed hair. It restores hair strength, reduces breakage, and repairs damage from chemical treatments and heat styling. The acidic pH level in this line helps seal the cuticle, leaving hair smoother and more resilient.
  • All Soft: Ideal for dry and brittle hair, the All Soft range provides intense moisture and softness, transforming dull hair into soft, shiny strands.
  • Extreme: For damaged, distressed hair, the Extreme collection fortifies and strengthens weak hair while reducing breakage and split ends.
  • Acidic Color Gloss: For colour-treated hair, Acidic Color Gloss enhances and prolongs colour vibrancy while deeply nourishing the strands, ensuring your hair colour stays radiant and fresh between salon visits.
  • Frizz Dismiss: A lifesaver for unruly, frizzy hair, the Frizz Dismiss range tames and smooths hair, providing long-lasting humidity protection.

Redken Products for Every Concern

Redken's expertly formulated products address specific hair concerns, helping you achieve your best hair. Here’s a guide to help you choose the right Redken range for your hair type:

  • For Dry Hair: The All Soft collection, featuring All Soft Shampoo and All Soft Mega Mask, delivers deep hydration and leaves hair soft and shiny.
  • For Damaged Hair: The Acidic Bonding Concentrate range strengthens and repairs hair from within, perfect for damaged and sensitized strands.
  • For Colour-Treated Hair: The Acidic Color Gloss range helps maintain vibrant colour while nourishing and protecting your strands.
  • For Frizz Control: The Frizz Dismiss collection smooths and tames frizz while offering humidity protection for long-lasting sleek hair.

Whether you're seeking to repair, nourish, or perfect your hair, Redken's high-performance, science-driven solutions offer salon-quality results, helping you unlock your hair's full potential.