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e.l.f.

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.

e.l.f.'s Bestsellers

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  • e.l.f. Skin

    e.l.f. skincare provides clean and ingredient-focused skincare with high performance outcomes. Their... 

    e.l.f. Skin

    e.l.f. skincare provides clean and ingredient-focused...

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  • e.l.f. Makeup

    Try the top rated primers, lipsticks, foundations, CC Creams and concealers from... 

    e.l.f. Makeup

    Try the top rated primers, lipsticks,...

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  • e.l.f. Tiktok Trendy

    e.l.f. cosmetics are totally trending with makeup and skincare faves on your... 

    e.l.f. Tiktok Trendy

    e.l.f. cosmetics are totally trending with...

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brand

Prime, Set, and Glow with e.l.f. Skin Suntouchable!

Help protect your skin while you prime, set and glow with Suntouchable sun protection. This innovative product range will not only primes and sets your makeup for a flawless finish but also provides sun protection to keep your skin safe from those harmful UV rays. Say goodbye to compromising on sun protection for your makeup routine - you can have both with e.l.f. Skin Suntouchable. Embrace the sun while keeping your skin healthy and radiant!

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e.l.f. Cosmetics Power Grip Primer

Discover the strength of Power Grip Primer, and understand why everyone is going wild online for this primer. Make sure your makeup stays on all night long with e.l.f.

brand

e.l.f. respect

e.l.f. combine the best of both worlds: looking fabulous and feeling fantastic. Their formulas are proudly 100% vegan, and they're committed to a strict no animal testing policy. What's more, they've left out all the not-so-great ingredients that you wouldn't want near your skin. So, you can enjoy their products with a completely clear conscience. It's all about that e.l.f. respect – for you, your skin, and the world around us.