Founded in 2011, Cloud 10 Beauty began in Ireland with a simple idea: to make discovering and shopping beauty as exciting and effortless as it should be. What began as a small team of beauty lovers has grown into a global beauty destination, trusted by millions of customers around the world. 

As an authorised retailer, every product is 100% authentic and carefully selected by our in-house experts (we test, try, and talk about beauty all day, so you don’t have to).

With next-day delivery across Ireland and the UK and fast worldwide shipping from our Irish warehouse, we make sure every order reaches you fast! Beauty waits for no one, and neither should you.

Whether you’re in Dublin, London or Los Angeles, you’re part of the Cloud 10 community, a place where beauty lovers come to discover what’s new, what works and what’s worth the hype.

At Cloud 10 Beauty, we believe in creating the kind of experience that keeps our customers coming back again and again. That means: 

The best in beauty: From cult icons, to the latest viral must-haves, every product is chosen because it deserves its spot on your wishlist.

Unbeatable service: Real people who love to help, whether you’re looking for a skincare match, a haircare hero or a quick update on your order.
Speedy delivery: Next-day across Ireland and the UK, and fast shipping worldwide.

Lots of freebies: Free samples, free gifts, and little surprises that make every order more exciting.

Beauty expertise you can trust: Honest advice from our in-house beauty team, because we actually try, test, and love what we sell.

Our promise to you is simple: Your Wishlist, Delivered.

Our customers are at the heart of everything we do. Our in-house team of beauty experts are always on hand through live chat, email, and socials to offer real advice, from skincare consults and hair how-tos to makeup tutorials and product tips. We love surprising you with free samples at checkout, exclusive gifts, and free shipping offers because beauty shopping should always be fun.