Benefit Cosmetics

Benefit cosmetics are made for gals on the go! Benefit makeup makes it easy to get fabulous fast with fuss-free solutions to every beauty issue. Famous for the bestselling Benefit brow products, theres's a solution for every eyebrow dilemma. Brow beginner? You can't go wrong with the Goof Proof Brow Pencil. Want glamorous drama? Go for POWmade Brow Pomade or for natural-looking enhancement and to keep unruly brows in place, grab some Gimme Brow+. When it comes to face primers, the POREfessional is the secret behind millions of flawless-looking complexions, and if you want luxurious lashes just look to one of the iconic Benefit mascaras like They're Real!, Roller Lash or They're Real Magnet for out-of-this-world eyes.

Benefit Cosmetics's Bestsellers

SHOP BY Benefit Cosmetics COLLECTION

Transform Your Lashes With Whoop Lash!

Benefit Whoop Lash is your secret weapon for a lash glow-up and saying hello to a fuller, thicker, and longer lash lineup. Whoop Lash's formula is clinically tested and suitable even for the most sensitive eyes.

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Benefit Cosmetics POREfessional Supper Setter Setting Spray

The favourite Benefit Cosmetics POREfessional range's very own Setting Spray lets you lock in your makeup while refreshing the skin with a light mist. Leave your skin feeling smooth and hydrated while blurring pores and reducing shine, for that natural, soft finished look.

Benefit founders

Introducing the dynamic duo, the Ford twins! These two farm girls from Indiana have blossomed into thriving models and makeup artists. Their journey led them to the vibrant streets of San Francisco, where they decided to shake things up in the beauty world. The year was 1976, and with a coin in the air, fate played its part. Heads meant a casserole cafe, but tails won the day with a makeup shop! Sorry, casseroles, no hard feelings – makeup magic was in the cards!