Aveda Invati Advanced Exfoliating Shampoo Rich is a 94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller looking hair. ideal for medium to thick hair; normal to dry scalp. Same great formula as invati advanced exfoliating shampoo; new name!

*From plants, non-petroleum minerals or water.Nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel.

Key Benefits:
• Reduces hair loss due to breakage* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorates the scalp when massaged in
• Colour-safe Save money and save plastic when you buy a litre. Litres cost 20% less per ml† and use up to 28% less plastic.†

*80% of 105 women reported they experienced less breakage after 8 weeks of using the complete Invati advanced system
**In a consumer study after 8 weeks of using the Invati Advanced™ system on 105 women.
*** when compared with invati advanced™ exfoliating shampoo: light.
† Due to buying one litre bottle versus the equivalent product in standard-size bottles or tubes (200ml).

Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

Hair type:
Formulated for medium to thick thinning hair, and normal to dry scalp types

For over 40 years now, Aveda has been connecting beauty, the environment and well-being. With best selling products such as the Thickening Tonic, Be Curly Curl Enhancer and the Damage Remedy Daily Hair Repair, Aveda believe that what you put on your body should be as healthy and as natural as what you put into it. Aveda hair products are inspired by Ayurveda, the healing wisdom of India, combined with modern innovation that fits seamlessly into your life. Check out the new blissfully fragranced Cherry Almond range, or the revolutionary Speed of Light blow-drying spray which protects hair and speeds up drying time.