Aveda Invati Advanced Exfoliating Shampoo Rich is a 94% naturally derived* nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel. Creates an optimal foundation for thicker, fuller looking hair. ideal for medium to thick hair; normal to dry scalp. Same great formula as invati advanced exfoliating shampoo; new name!

*From plants, non-petroleum minerals or water.Nourishing shampoo gently exfoliates and renews the scalp while delivering a soft, smooth and nourished afterfeel.

Key Benefits:
• Reduces hair loss due to breakage* when used as part of the invati advanced™ 3-step system
• 4 out of 5 women say their hair looks and feels thicker and fuller**
• Formulated with 10X more conditioning agents*** for added nourishment
• Wintergreen-derived salicylic acid helps remove build-up that can clog pores
• A blend of Ayurvedic herbs including ginseng and certified organic turmeric invigorates the scalp when massaged in
• Colour-safe Save money and save plastic when you buy a litre. Litres cost 20% less per ml† and use up to 28% less plastic.†

*80% of 105 women reported they experienced less breakage after 8 weeks of using the complete Invati advanced system
**In a consumer study after 8 weeks of using the Invati Advanced™ system on 105 women.
*** when compared with invati advanced™ exfoliating shampoo: light.
† Due to buying one litre bottle versus the equivalent product in standard-size bottles or tubes (200ml).

Massage into wet hair and scalp. Rinse. Follow with invati advanced™ thickening conditioner and scalp revitalizer

TIP: Use the invati advanced™ intensive hair and scalp masque in place of the invati advanced™ thickening conditioner on days you need a little extra nourishment for your hair and scalp.

Hair type:
Formulated for medium to thick thinning hair, and normal to dry scalp types