Developed over 7 years with scientists and hair experts, L'Oréal Professionnel Paris developed Metal Detox, the first protocol to detoxify hair by neutralising the copper deposits found inside the hair fibre.
Research found that water contains metals that penetrate inside your hair with each wash. They found inconsistencies with hair caused by metal particles deposited inside the hair fibre, rather than metal on the surface. This can be a major cause of hair breakage. Porous hair has a higher risk of breaking as it absorbs more of this metal-filled water. In addition to increasing the risk of breakage, metal particles, especially copper, react with the main active ingredients in hair dye, hair colour and bleach products, which can lead to unreliable colour results.
The L’Oréal Metal Detox range neutralises excess copper in the hair, for up to 96% less breakage and healthier looking, more conditioned hair. Using patented technology with Glicoamine, a molecule small enough to penetrate within the hair fibre.
What Does It Mean To Have Porous Hair?
Hair porosity refers to the amount of moisture that your hair can retain. Hair can be porous for many different reasons. This can be hereditary, through chemical treatments, heat styling, or a multitude of micro-breaks. These can all cause cavities to occur in the hair, leading the hair to absorb excess water with metal particles.
What is Glicoamine?
Glicoamine is a patented molecule that is small enough to penetrate inside the hair fibre, where it targets metal particles, even when they are sparsely distributed, and uses its chelating properties to bond with them.
Metal Detox protocol routine, enriched with Glicoamine, helps prevent hair breakage and colour fade. This scientific advance paved the way by making it possible to develop products capable of neutralising the metal present inside hair.
Meet The Metal Detox Range
Get salon-quality haircare at home with the L'Oréal Professionnel Paris Metal Detox. This range provides up to 99% less hair breakage when used in full and up to 2x shinier hair. Help neutralise copper, cleanse, and protect hair
L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment
This is a game-changer for porous hair! L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment refills 1 million hair micro-breaks, in 1 use** This treatment offers a solution by targeting hair vulnerability before shampooing. Infused with innovative technology and 2% Glicofiller, it provides instant detangling and intense nourishment for up to 72 hours*** It’s also extremely effective in preventing color fade. This lightweight treatment is perfect for coloured, damaged, and tangled hair.
L’Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo
L’Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo is designed to detoxify and brighten the hair. Formulated by professional hair experts, this rich, nourishing cream formula transforms into a concentrated foam to gently cleanse the hair fibres and helps to remove the accumulation of metal particles. This powerful shampoo protects the integrity of the hair, promoting long-lasting colour with a glossy, smooth finish. The hair is left cleansed, smoother, softer and more nourished.
L’Oréal Professionnel Metal Detox Anti-Deposit Protector Mask
L’Oréal Professionnel Metal Detox Anti-Deposit Protector Mask is a high-performance hair treatment that conditions protects and protects that hair from metal particles. The hyperactive ingredient penetrates the fibres of the hair to prevent further damage. This at-home treatment helps to nourish and smooth the hair, promoting a stronger-looking appearance.
This superhero mask protects the integrity of the hair and helps reliable colour results. The hair is left smoother, softer and more nourished.
L'Oréal Professionnel Metal Detox Anti-Metal High Protection Cream
This superhero mask protects the integrity of the hair and helps reliable colour results. The hair is left smoother, softer and more nourished.
L'Oréal Professionnel Metal Detox Anti-Metal High Protection Cream
L'Oréal Professionnel Metal Detox Anti-Metal High Protection Cream is a multipurpose leave-in hair treatment. Formulated with UV filter, this high-performance hair cream protects and strengthens your strands while allowing your colour to last longer. Delivering up to 72 hours of deep nourishment, the formula coats your hair with intense care, leaving it more manageable, healthy-looking and shinier. This leave-in treatment defends against damage and offers heat protection of up to 230°C/450°F.
L'Oréal Professionnel Metal Detox Anti-Deposit Protector Concentrated Oil
L'Oréal Professionnel Metal Detox Anti-Deposit Protector Concentrated Oil is a concentrated hair oil enriched with Glicoamine designed to protect hair from the deposit of metal particles. It’s a rich, textured oil for hair that absorbs into the hair without weighing it down. It encourages more body and discipline with high shine. This oil is recommended for all hair types, colour treated, damaged, bleached and natural hair.
Metal Detox is an at-home professional haircare for shiny, glossy & protected coloured hair. Enhancing colour vibrancy and providing up to 99% less breakage when used as a complete routine.
*High repetition, instrumental brushing test after Metal Detox pre-shampoo treatment + shampoo + mask vs classical shampoo on bleached hair
**Instrumental visual assessment on sensitised hair!
***Instrumental test
****Instrumental test on Metal Detox Cream
***** Instrumental test on Metal Detox Concentrated Oil