Redken Acidic Bonding Concentrate 24/7 Serum is a leave-in bonding treatment that repairs, strengthens, and protects damaged or colour-treated hair. Infused with citric acid, polyglutamic acid, and squalane, it nourishes, hydrates, and reinforces weakened bonds while preventing breakage. This lightweight serum works day and night to boost shine, smoothness, and long-lasting defence against heat, damage, and daily stress.

Why you need it

Redken Acidic Bonding Concentrate 24/7 Night & Day Serum is a must-have for those with damaged or colour-treated hair. This powerful bond repair serum penetrates deeply to strengthen the hair fibre, reduce frizz by 72%*, and deliver 9x stronger hair with 3x more hydration**. Whether used as a nighttime repairing treatment or a daily hair serum, the Redken Acidic Bonding Serum repairs damaged hair to restore softness, shine, and resilience, keeping your hair looking and feeling healthy. Helps maintain coloured hair and protect from damage caused by heat styling, environmental stressors, and daily wear and tear. The calming lavender fragrance for a relaxing overnight hair treatment experience

The Results:
- Delivers 9x stronger hair**
- 3x more hydration**
- 89% less breakage**
- Reduces frizz by 72% after just 8 hours of use*
- 92% of users agree that their hair looks and feels healthy after 24 hours

*continued use of system of abc shampoo, conditioner, and serum vs. untreated hair
**system of abc shampoo, conditioner, and serum vs. non-conditioning shampoo
**based on consumer test results, system of abc shampoo, conditioner, and serum

how to use

Wash hair with Acidic Bonding Concentrate Shampoo & Conditioner or 5-Min Mask for a deep condition. Apply a quarter-sized amount of ABC 24/7 Night & Day Serum to clean, dry or damp hair. Apply more as needed & desired. Do not rinse.

• Night Use: Apply generously mid-lengths to ends for overnight bond repair & hydration.
• Day Use: Apply as needed for instant frizz reduction, conditioning & shine.

SUNBURN ALERT: THIS PRODUCT CONTAINS AN ALPHA HYDROXY ACID (AHA) THAT MAY INCREASE YOUR SKINS SENSITIVITY TO THE SUN AND PARTICULARLY THE POSSIBILITY OF SUNBURN. WEAR PROTECTIVE CLOTHING AND LIMIT SUN EXPOSURE WHILE USING THIS PRODUCT AND FOR A WEEK AFTERWARDS.

Key Ingredients

Citric Acid – Strengthens and reinforces weakened hair bonds

Polyglutamic Acid – Locks in moisture for deep hydration

Squalane – Provides lightweight nourishment and shine

INGREDIENTS

AQUA/WATER, ISOPROPYL MYRISTATE, DIMETHICONE, TRIETHANOLAMINE, AMODIMETHICONE, PHENOXYETHANOL, SQUALANE, PARFUM/FRAGRANCE, CARBOMER, POLYQUATERNIUM-4, POTATO STARCH MODIFIED, HYDROXYPROPYL GUAR, CITRIC ACID, BEHENTRIMONIUM CHLORIDE, SODIUM POLYGLUTAMATE, COCO-BETAINE, TRIDECETH-6, ISOPROPYL ALCOHOL, SODIUM CHLORIDE, CETRIMONIUM CHLORIDE, LIMONENE, LINALOOL, GERANIOL, CITRONELLOL, COUMARIN, ALPHA-ISOMETHYL IONONE.

Faq's

Q: Can I use Redken Acidic Bonding Concentrate 24/7 Day & Night Serum daily?
A: Yes, this serum is designed for daily use and works both as an overnight treatment and a daytime styling aid.

Q: Is the Redken Acidic Bonding Concentrate 24/7 Day & Night Serum suitable for colour-treated hair?
A: Yes, it helps protect colour-treated hair by reinforcing weakened bonds and preventing damage.

Q: Can I use the Redken Acidic Bonding Concentrate 24/7 Day & Night Serum with heat styling tools?
A: Yes, this serum offers protection against heat styling, helping to minimise damage from blow dryers and straighteners.

Q: Will the Redken Acidic Bonding Concentrate 24/7 Day & Night Serum make my hair greasy?
A: No, the lightweight, fast-absorbing formula provides intense hydration without leaving a greasy residue.