Aveda Invati Advanced Exfoliating Shampoo uses naturally derived Salicylic Acid from Wintergreen to gently exfoliate, cleanse and renew the scalp, removing build-up that can clog pores.
Gently exfoliates, cleanses and renews the scalp
Reduces hair loss by 53%* when used as part of the invati advanced™ 3-step system
4 out of 5 women say their hair looks and feels thicker and fuller**
Safe for coloured hair
This shampoo has a nourishing formula that's safe for coloured hair. Gentle plant-derived conditioners in the shampoo help nourish and detangle to help prevent the hair from breakage during shampooing while a blend of Ayurvedic herbs including Ginseng and certified organic Turmeric invigorate the scalp when massaged in.

INVATI™ means "invigorate" in Sanskrit and taps the power of Ayurveda - the ancient healing art of India - to invigorate the scalp when massaged in.

Fragranced with Aveda’s own pure-fume™ aroma with certified organic lavender, rosemary, geranium and other pure flower and plant essences.

*Due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
**In a 12 week consumer study of 104 women using the Invati Advanced™ system.

Massage into wet hair and scalp. Rinse. Follow with Invati Advanced™ thickening conditioner and scalp revitalizer.

Water\Aqua\Eau , Cocamide Mipa , Sodium Chloride , Sodium Methyl Cocoyl Taurate , Sodium Cocoyl Isethionate , Babassuamidopropyl Betaine , Carthamus Tinctorius (Safflower) Oleosomes , Disodium Laureth Sulfosuccinate , Propanediol , Curcuma Longa (Turmeric) Root Extract , Emblica Officinalis Fruit Extract , Panax Ginseng (Ginseng) Root Extract , Vitis Vinifera (Grape) Seed Extract , Phyllanthus Emblica Fruit Extract , Silybum Marianum (Lady's Thistle) Extract , Panicum Miliaceum (Millet) Seed Oil , Rosmarinus Officinalis (Rosemary) Leaf Extract , Hydrolyzed Soy Protein , Aleurites Moluccana (Kukui) Seed Oil , Glycerin , Salicylic Acid , Acetyl Carnitine Hcl , Guar Hydroxypropyltrimonium Chloride , Ethyl Macadamiate , Malt Extract , Adenosine Phosphate , Creatine , Yeast Extract\Faex\Extrait De Levure , Butyl Avocadate , Dipotassium Glycyrrhizate , Sodium Lauroamphoacetate , Stearamidopropyl Dimethylamine , Gluconolactone , Cetrimonium Chloride , Fragrance (Parfum) , Citral , Geraniol , Linalool , Citronellol , Eugenol , Limonene , Citric Acid , Potassium Sorbate , Phenoxyethanol , Sodium Hydroxide