Aveda Blonde Revival Purple Toning Shampoo

Aveda Blonde Revival Purple Toning Shampoo will help to neutralise brassy yellow tones for an illuminated, beautiful blonde result. This sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
• Restores smoothness – Instantly resurfaces the hair fiber leaving it feeling smooth and healthy.

Free from: Vegan, Cruelty free, Sulfate-cleanser free, Silicone free

Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Follow with Aveda Blonde Revival Purple Toning Conditioner. Toning results can vary.

Hair type: Ideal for blonde, grey or naturally silver hair

Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730)�*Aveda�s Own Pure-Fume� aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences/Parfum Exclusif Aveda Pure-Fume� � l�Osthmanthus, � l�Orange certifi�e biologique, au Bois de C�dre et autres

For over 40 years now, Aveda has been connecting beauty, the environment and well-being. With best selling products such as the Thickening Tonic, Be Curly Curl Enhancer and the Damage Remedy Daily Hair Repair, Aveda believe that what you put on your body should be as healthy and as natural as what you put into it. Aveda hair products are inspired by Ayurveda, the healing wisdom of India, combined with modern innovation that fits seamlessly into your life. Check out the new blissfully fragranced Cherry Almond range, or the revolutionary Speed of Light blow-drying spray which protects hair and speeds up drying time.