Benefit Cosmetics

Benefit Cosmetics POWmade Brow Pomade

In stock

25.92 $25.92

Benefit POWmade Brow Pomade is designed to fill, sculpt and define your eyebrows. It contains a waterproof, smudge proof formula that won’t dry out and glides on for POWerful colour for up to 36 hours! 

Why you need it:
Take control of your brows with this 36-hour* full-pigment Benefit POWmade Brow Pomade! The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision. 

  • 97% said it provides ultra-pigmented colour****
  • 94% said colour stays true all day****
  • 96% said it creates dimension & depth****
  • 96% said built-in brush wiper ensures the perfect amount of product****

*Instrumental test on 20 women
**Instrumental test on 21 women
***When stored with the container cap properly sealed, formula will not dry in container for up to 6 months
****Self-evaluation by 106 women after 1 week

(Source: Benefit)

The POWmade Brow Pomade replaces the Benefit Cosmetics Ka Brow! Eyebrow Cream Gel. The new and improved formula is going to be your new brow bestie.

Available in 8 versatile shades:

  • 2 - warm golden blonde
  • 2.5 - neutral blonde
  • 3 - warm light brown
  • 3.5 - neutral medium brown
  • 4 - warm deep brown
  • 4.5 - neutral deep brown
  • 5 - warm black-brown

How to use:
Stress-free, mess-free! Dip an angled eyebrow brush into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with a spoolie. Keep jar tightly closed when not in use.
BEAUTY TIP: Use a lighter shade of Precisely, My Brow Pencil to add hair-like strokes to the front of your brow for a natural-looking ombre effect.



We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we may provide shipping costs if applicable for you based on the availability of your items and the shipping options you choose. Depending on the shipping option you choose, shipping date estimates may appear on the shipping quotes page.

To reflect the policies of the shipping companies we use and the destination country, orders that weigh more than 2kg will often be split and sent in two or more packages.

We endeavour to dispatch your order within 24 hours of receiving it, please allow for some delays during peak period / Black Friday due to high volumes. If you want goods to be processed as priority please select "next day order" or "tracked delivery" as these orders are prioritised and processed faster than standard delivery items.

Returns Policy

We hope that you will be pleased with your purchase. However, should you wish to return anything bought from us, we will happily refund any unwanted goods returned within 14 days from date of delivery. All unwanted goods must be returned in an unused, as new condition with the original packaging and any free samples/free gifts received along with a completed returns form. Please note all applicable free gifts and samples supplied must also be returned with your order. If not we will make a discretionary deduction to cover our cost for these items. We will refund the monetary value of the goods returned to us, at the price you purchased them less the true cost to us for shipping the item to you. Please note it is the customer's responsibility to ensure the goods are returned safely to us.

In the unlikely event that your product is faulty upon arrival we will happily refund your item when it is returned to us within 14 days from the date of purchase. Please contact us within 7 days of receipt of the product and we will be able to assist you. We will offer you a refund or exchange within 14 days of receiving the returned item/s. We will refund the monetary value of the goods returned to us, at the price you purchased them including the delivery charges for sending the item to you.

We will refund back to the original method of payment charged only (e.g. credit card, debit card, gift voucher).

In some cases we can also accept returns of beauty products where you have experienced irritation or allergic reaction. If this occurs, please contact us so that we can determine the nature of the problem. Allergy returns must not be more than 20% used. For returns of this type, we will need to pass your name and contact details on to the relevant manufacturer, so that they can contact you regarding quality control if necessary.

It is not possible to return any products that are on final or are reduced to clear after the seven-day cooling off period for refund or exchange unless the products are faulty or damaged.

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