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Bleach London White Heat Super Cool Colour

Bleach London White Heat Super Cool Colour

150 ml

Regular price € 6.67
Regular price € 7.85 Sale price € 6.67
Sale Sold out

Bleach London White Heat Super Cool Colour is a semi-permanent hair dye that lets you change up your look from home. This gentle DIY formula has a creamy texture that nourishes your hair, so it stays at top health while you get high impact colour and a neutral, cool shade. Get hair that matches your vibe!

Why you need it

Bleach London White Heat Super Cool Colour is a cool toned, neutral blonde hair colour dye cream. Suitable for all hair types, this hair cream is nourishing and conditioning to hair, letting you switch up the colour without damaging your stands. Add flexibility into your hair colour, and change up your look with Bleach London’s semi-permanent cream dyes that give you high impact colour without the commitment. The gentle formula means it doesn’t contain harsh chemicals that can damage your hair, so you can keep changing up your colour. Lasting up to three washes, this cool toned shade has a neutral blonde colour that adds a silvery hue and shine to your look. Neutralising yellow tones, the cool colour transforms bleach blonde hair into a cool, creamy white blonde.

Hair type:

Suitable for all hair types. This colour works best on bleached hair.


We recommend doing a strand and sensitivity test before using. A skin sensitivity test 48 hours before use checks that you are not allergic to any ingredients. A strand test will check how your hair will look after using the Super Cool Colour and give you a hint as to whether its matches your vibe!


Bleach London Cool Colour should last between 1 to 3 washes. To maintain your colour, wash with Silver Shampoo and Conditioner every other wash. To get a shimmery finish, maintain with Pearlescent Shampoo and Conditioner.
Sunlight, heat, environmental factors, length, porosity, and thickness of hair can influence the final shade and colour lifespan.

Free from:

Vegan and cruelty free.
Bleach London’s carbon-free black bottles and aluminium lids are made from recycled materials and are widely accepted in domestic recycling. Simply rinse the bottle clean and remove the label.


150 ml

how to use

Step 1 – Prep! Ensure your hair is clean, towel dried and combed.
Step 2 – Section! Divide hair into four quarters and secure in place.
Step 3 – Segment and Apply! Take segments of hair and paint on the colour.
Step 4 – Smoosh! Ensure every stand is coated with colour.
Step 5 – Development! Allow 30 minutes for the colour to develop.
Step 6 – Rinse!


Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Panthenol, PEG-12 Dimethicone, Hydrolyzed Wheat Gluten, Tocopheryl Acetate, Hydrolyzed Soy Protein, Wheat Amino Acids, Hydrolyzed Corn Protein, Cetyl Alcohol, Amodimethicone, C11-15 Pareth-7, Behentrimonium Methosulfate, Laureth-9, Glycerin, Guar hydroxypropyltrimonium Chloride, Trideceth-12, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Magnesium Nitrate, Basic Blue 99, Basic Red 76, Basic Brown 16, Acid Violet 43, Basic Yellow 57.

About the Brand

Bleach London is a cutting-edge haircare brand that is obsessed with colour! Providing professional standard home bleaches, colours, and care from London’s leading colour salon. Bleach London was founded by hair stylist Alex Brownsell and business partner Sam, who carried their idea from the kitchen sink to their own salon, the world's first with a focus on colour rather than cut. And soon, they developed a line of bleach kits, toners, semi-permanent dyes, and high-end care for bleached and coloured hair. The formulations have been tweaked and perfected over the last ten years. Alex Brownsell, Bleach London co-founder and international colour specialist, created their vegan, cruelty-free range, which graces the heads of celebrities, runways, magazine covers, and now your bathroom sink!


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