e.l.f. Luminous Putty Primer is the ultimate face prepping product that your makeup routine has been missing. With a unique putty texture, it melts into the skin for easy distribution across the whole face. The inclusion of hyaluronic acid and collagen give an added boost of hydration and brightness to the skin -your answer to priming and prepping!

Why you need it

e.l.f. Luminous Putty Primer is an illuminating makeup primer that gives you a glowing, radiant complexion – the perfect base to begin your makeup routine. This primer creates a smooth, radiant base for your makeup, ensuring a longer-lasting finish. The creamy texture has a velvety feel that smooths over the skin to balance out texture and imperfections for a pore-less effect. The lightweight formula melts from a cream to an oil when on the skin, absorbing directly into the skin and creates the perfect barrier between your makeup and skincare.

Skin type: Great for normal, dry and combo skin.

- Vegan, Sulfate free, Paraben free, Cruelty free

how to use

1. Apply a thin, even layer of Putty Primer to moisturised skin.
2. Allow to set for 30 seconds before applying foundation and makeup.

INGREDIENTS

Hyaluronic acid - a skin superfood that retains vital moisture within the skin for increased hydration and a reduced appearance of fine lines.

Collagen - an anti-aging ingredient that gives a plumping effect to the skin and reduces the appearance of fine lines.

About the Brand

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.