e.l.f. Luminous Putty Primer

e.l.f. Luminous Putty Primer is an illuminating makeup primer that gives you a glowing, radiant complexion – the perfect base to begin your makeup routine. This primer creates a smooth, radiant base for your makeup, ensuring a longer-lasting finish. The creamy texture has a velvety feel that smooths over the skin to balance out texture and imperfections for a pore-less effect. The lightweight formula melts from a cream to an oil when on the skin, absorbing directly into the skin and creates the perfect barrier between your makeup and skincare.

Skin type: Great for normal, dry and combo skin.

- Vegan, Sulfate free, Paraben free, Cruelty free

1. Apply a thin, even layer of Putty Primer to moisturised skin.
2. Allow to set for 30 seconds before applying foundation and makeup.

Hyaluronic acid - a skin superfood that retains vital moisture within the skin for increased hydration and a reduced appearance of fine lines.

Collagen - an anti-aging ingredient that gives a plumping effect to the skin and reduces the appearance of fine lines.

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.