e.l.f. Luminous Putty Primer

e.l.f. Luminous Putty Primer is an illuminating makeup primer that gives you a glowing, radiant complexion – the perfect base to begin your makeup routine. This primer creates a smooth, radiant base for your makeup that ensures a longer-lasting finish. The creamy texture has a velvety feel that smooths into the skin to balance out texture and imperfections for a pore-less effect. . The lightweight formula melts from a cream to an oil when on the skin, absorbing directly into the skin to create the perfect barrier between your makeup and skincare.

Fortified with hyaluronic acid and vegan collagen, the primer helps to plump and hydrate the skin from within. Hyaluronic acid is a skin superfood that retains vital moisture within the skin for increased hydration and a reduced appearance of fine lines. Collagen is an anti-aging ingredient that gives a plumping effect to the skin and reduces the appearance of fine lines.

A priming powerhouse, e.l.f. Luminous Putty Primer lets you stay on top of the makeup game with gorgeous skin, long-lasting makeup and a radiant finish.

Skin type:

Great for normal, dry and combo skin.

Free from:
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. skincare is also free from sulphates. All e.l.f. products are cruelty free and vegan. This product was made in a fair-trade certified factory.

Apply a thin, even layer of Putty Primer to moisturised skin. Allow to set for 30 seconds before applying foundation and makeup.

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.