e.l.f. Luminous Putty Primer
e.l.f. Luminous Putty Primer
e.l.f. Luminous Putty Primer is the ultimate face prepping product that your makeup routine has been missing. With a unique putty texture, Putty Primer melts into the skin for easy distribution across the whole face as well as an added boost of hydration and brightness thanks to hyaluronic acid and collagen. Want luminous skin from the inside out? This is the prime and prepping answer!
Couldn't load pickup availability
Why you need it
Why you need it
Fortified with hyaluronic acid and vegan collagen, the primer helps to plump and hydrate the skin from within. Hyaluronic acid is a skin superfood that retains vital moisture within the skin for increased hydration and a reduced appearance of fine lines. Collagen is an anti-aging ingredient that gives a plumping effect to the skin and reduces the appearance of fine lines.
A priming powerhouse, e.l.f. Luminous Putty Primer lets you stay on top of the makeup game with gorgeous skin, long-lasting makeup and a radiant finish.
Skin type:
Great for normal, dry and combo skin.
Free from:
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. skincare is also free from sulphates. All e.l.f. products are cruelty free and vegan. This product was made in a fair-trade certified factory.
how to use
how to use
Apply a thin, even layer of Putty Primer to moisturised skin. Allow to set for 30 seconds before applying foundation and makeup.
About the Brand
About the Brand
Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.
SHIPPING & RETURNS
SHIPPING & RETURNS






where we hang
FOLLOW US IN INSTAGRAM AND SHOW US YOUR LATEST #CLOUD10HAUL FOR A CHANCE TO FEATUE ON OUR PAGE!