Ella & Jo Hydrating Hyaluronic Serum will be the hardest working product in your skincare routine. A step up from your regular hyaluronic serums. This wrinkle busting supercharged serum is results driven, containing Hyaluronic Acid to instantly reduce the appearance of wrinkles & powerful peptide Matrixyl 3000 which over long term stimulates collagen & elastin to stop the drop. Niacinamide (Vit B3) helps to improve uneven skin tone, reduces the impact of environmental damage & plays a role in helping skin to repair signs of past damage. Its lightweight feel & fast absorption rate makes it the perfect companion underneath makeup.

Apply morning and evening onto cleansed skin.

Skin type:
All skin types.

Important:
Vegan Friendly
Pregnancy Friendly
Travel Friendly

Matrixyl 3000: Supports the activation of skin repair, reduces redness caused by capillary damage, wrinkle smoothing & improves tone & elasticity

Hyaluronic Acid: Naturally found in the body, this powerful humectant secures moisture and creates plumpness.

Niacinamide: Otherwise known as Vitamin B3, A water-soluble vitamin that works with the natural substances in your skin to help visibly improve enlarged pores, uneven skin tone, fine lines and wrinkles, dullness, and a weakened surface. Also plays a role in helping skin to repair signs of past damage.

Jasmine: Jasmine essential oil and extracts can help balance moisture in the skin, as well as protect skin with antibacterial properties

Green Tea: Antioxidant, Anti Inflammatory, Anti Bacterial, Anti Ageing

Q: Who is the serum for?
A: The serum is suitable for all skin types. It's ideal for those seeking a hydration boost for their skin and are also concerned about aging, loss of tone, and wrinkles.

Q: Is the serum suitable for oily skin?
A: Yes, the serum is suitable for oily skin. Even oily skin can become dehydrated, and this lightweight hydrating serum won't add extra oil to the skin.

Q: Is it suitable for sensitive skin?
A: The serum is designed for all skin types. If you have sensitive skin, it's advisable to do a patch test on a small section of skin for 24 hours to ensure compatibility.

Q: At what point in my skincare routine do I introduce my serum?
A: Use the serum in both your morning and evening routines, following your double cleanse with Melt The Day Away and a spritz of your 3in1 Hyaluronic Skin Mist. Apply the serum before moisturizers, creams, or oils.

Q: Do I apply the serum on damp or dry skin?
A: The hero ingredient in this serum is hyaluronic acid, which works best when applied to damp skin. Spritz your 3in1 Skin Mist first and then apply your serum. Hyaluronic acid thrives in the presence of water, ensuring your skin is hydrated and plumped.

Q: How do I know if I need a serum?
A: Serums contain a concentrated and high-quality formula of ingredients. While they are an optional step, they are recommended for enhancing your skincare routine and improving skin health. Anyone concerned about aging and seeking to level up their skincare can benefit from using a serum.

Q: Do I need both serum and moisturizer?
A: Yes, both serum and moisturizer play important roles. The serum delivers active ingredients, while the moisturizer locks in moisture, seals in the serum, and enhances the effectiveness of its active ingredients.

Ella and Jo was created by Charlene Flanagan and Niamh Ryan, Makeup Artist & Skin Therapist, in 2017 who noticed a gap in the market for functional and fun products that made everyday easier for women. Ella & Jo have created impactful & innovative products that save time & effort and help women feel better about themselves. First launch from the brand was the Ella and Jo Squeaky Clean Brush Cleanser designed to remove makeup from your brushes between uses and deep cleans. They've expanded their range to include the handbag Savvy 3 in 1 Hyaluronic Skin Mist, the bestselling Melt the Day Away Cleansing Balm and more! All of Ella and Jo products are created with love in Ireland and are also Cruelty Free & Vegan Friendly!