John Frieda Sheer Blonde Go Blonder Shampoo is hair lightening shampoo that will brighten blonde strands, year-round. It gently lightens hair while cleansing. Also adds luminous shine!

Why you need it

John Frieda Sheer Blonde Go Blonder Shampoo gradually deposits yellow tones for blonder-looking hues. Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use. Ammonia and peroxide free. For all shades of natural, colour-treated, or highlighted blonde hair. Not recommended for platinum or cooler tones.

how to use

Begin by applying Sheer Blonde® Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual. Designed to achieve optimal lightening when used with Go Blonder Controlled Lightening Spray.

INGREDIENTS

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Lactic Acid, Glycol Distearate, Cetyl Alcohol, Betaine, Parfum, Cocamidopropyl Betaine, Cocamide MEA, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Disodium EDTA, Glycine, Malic Acid, PPG-9, Succinic Acid, Stearoxypropyl Dimethylamine, Acid Yellow 3, C14-28 Isoalkyl Acid, Glycerin, Hydrolyzed Keratin, Crocus Sativus Flower Extract, Curcuma Longa Root Extract, C14-28 Alkyl Acid, Sodium Chloride, Propylene Glycol, Stearyl Alcohol, Acid Orange 7, Vitis Vinifera Juice Extract, Acid Violet 43, Chamomilla Recutita Flower Extract, Citrus Limon Fruit Extract, Helianthus Annuus Extract, Alcohol, PEG-40 Hydrogenated Castor Oil, Tocopherol, Vitis Vinifera Seed Extract, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Potassium Sorbate, Diazolidinyl Urea, Methylparaben, Propylparaben, Limonene