Joico Joifull Volumising Shampoo delivers weightless volume and incredible body to fine, flat hair. This sulfate-free formula gently cleanses while adding bounce, shine, and long-lasting lift, perfect for all-day fullness and radiance.

Why you need it

Joico Joifull Volumising Shampoo is a game-changer for fine or flat hair in need of a boost. From the first wash, this shampoo works to cleanse your strands without weighing them down, giving you enviable fullness and a natural bounce. Its advanced formula includes SmartRelease Technology, which infuses your hair with nourishing keratin, arginine, and rosehip oil for healthier, stronger strands.

Unlike traditional volumizing shampoos that can leave hair feeling dry or brittle, Joifull hydrates while creating lightweight lift, making it ideal for daily use. If you've been searching for the secret to salon-worthy volume at home, this shampoo is your answer.

how to use

Wet hair thoroughly.

Apply a small amount of shampoo to your palms and massage into the scalp, working through to the ends.

Rinse well and follow with Joifull Volumising Conditioner for enhanced results.

Key Ingredients

SmartRelease Technology: A trio of keratin, arginine, and rosehip oil that continuously strengthens and protects hair.

Bamboo Extract: Boosts strength and elasticity while enhancing volume.

Lotus Flower: Known for its conditioning and shine-enhancing properties.

Sulfate-Free Cleansing Agents: Gently cleanse without stripping natural moisture, leaving hair soft and manageable.