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Bleach London Pearlescent Shampoo

Bleach London Pearlescent Shampoo

250 ml

Regular price € 9.95
Regular price Sale price € 9.95
Sale Sold out

Bleach London Pearlescent Shampoo is a cleansing and toning shampoo that has been developed to enhance your hair’s colour while keeping it clean and fresh. Giving hair a soft, pearly sheen, this shampoo neutralises brassy tones from hair to give it a fresher look with a hint of pink.

Why you need it

Bleach London Pearlescent Shampoo has been designed to enhance the appearance of bleached hair and maintain the colour of Bleach London Pearlescent Super Cool Colour dyed hair. The formula is gentle to hair, creating a lather with the hair to lift and remove dirt, product build up and pollution from the hair while its toning properties work simultaneously to add and maintain colour and shade. This toning and cleansing shampoo contains a mix of pinky purple colour deposits that help to maintain the iridescent, pearly finish from the Super Cool Colour dye. Neutralising brassy and yellow tones, the shampoo helps to maintain hair colour by depositing a dose of colour to the hair. The blended colour has a soft pink and purple hue with a mix of a subtle pearly sheen.
Keep your pearly blonde glowing with Bleach London!

Hair type:

Suitable for all hair types. Works best on hair that is toned and dyed with the Pearlescent or Violet Skies Toner and Super Cool Colour. Or, use on bleach blonde hair to get an iridescent shimmer.


Pair with a weekly dose of the Reincarnation Mask to help keep your hair healthy and strong.

Free from:

Vegan and cruelty free.
Bleach London’s carbon-free black bottles and aluminium lids are made from recycled materials and are widely accepted in domestic recycling. Simply rinse the bottle clean and remove the label.


250 ml

how to use

Use in between dyeing to help maintain your colour. Use every other wash to avoid pigment build-up. Follow up with Bleach London Pearlescent Conditioner for maximum colour strength.


Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Ammonium Lauryl Sulfate, Sodium Chloride, Polyquaternium-7, Polyquaternium-10, Panthenol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Wheat Amino Acids, Parfum (Fragrance), Hexyl Cinnamal, Limonene, Tetrasodium EDTA, Citric Acid, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Basic Red 51, Basic Violet 2, Acid Violet 43 (Ext. Violet 2).

About the Brand

Bleach London is a cutting-edge haircare brand that is obsessed with colour! Providing professional standard home bleaches, colours, and care from London’s leading colour salon. Bleach London was founded by hair stylist Alex Brownsell and business partner Sam, who carried their idea from the kitchen sink to their own salon, the world's first with a focus on colour rather than cut. And soon, they developed a line of bleach kits, toners, semi-permanent dyes, and high-end care for bleached and coloured hair. The formulations have been tweaked and perfected over the last ten years. Alex Brownsell, Bleach London co-founder and international colour specialist, created their vegan, cruelty-free range, which graces the heads of celebrities, runways, magazine covers, and now your bathroom sink!


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