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e.l.f.

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.

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Prime, Set, and Glow with e.l.f. Skin Suntouchable!

Help protect your skin while you prime, set and glow with Suntouchable sun protection. This innovative product range will not only primes and sets your makeup for a flawless finish but also provides sun protection to keep your skin safe from those harmful UV rays. Say goodbye to compromising on sun protection for your makeup routine - you can have both with e.l.f. Skin Suntouchable. Embrace the sun while keeping your skin healthy and radiant!

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65 products