e.l.f. Power Grip Primer + Niacinamide

e.l.f. Power Grip Primer + Niacinamide is a beauty essential for those wanting their makeup to last from day to night. The gel formula, known for its sticky texture, ensures your makeup adheres seamlessly, while the 4% niacinamide content helps even out skin tone and brighten your complexion. The result is a dewy, glowing finish that complements all skin tones. This primer is 100% vegan, cruelty-free and suitable for oily, normal, dry, and combination skin types.

1. Apply evenly to your face before makeup application.
2. Use your fingertips to pat the primer into the skin, allowing the warmth to help the product melt seamlessly into your skin.
3. Wait for 30 seconds to let the primer set before applying your makeup.

Own your beauty with this much-loved and totally TikTok trending beauty brand from the USA, who take inspiration in EVERY eye, lip and face and their customer's originality. Affordable, versatile, and always on-trend, e.l.f. makeup has the staples your cosmetics
collection has been missing. e.l.f have products for everyone, including those who are outright maximalists and those who are all about fresh-faced minimalism. The entire line is proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Welcome to elf's beauty-verse, where you can gain instant access to the best of beauty. Your glow up will be oh-so-real. #elfingamazing.