Paula's Choice Smoothing Primer Serum SPF30 protects, primes and perfects in just one application. It blurs out imperfections like enlarged pores or fine lines to give you the look of a perfected complexion and a perfectly prepped base that will help your makeup last all day. Broad spectrum SPF30 protects you from the ageing effects of UV rays. Its lightweight serum formulation is packed with anti-oxidants which help protect from premature ageing, while the retinoid Retinyl Palmitate gently rejuvenates skin for a brighter, fresher look
It suits all skin types but especially benefits dry skin.

Free from:
Fragrance-free, Colourant-free, Cruelty-free

Isododecane, (matte finish solvent), Ethylhexyl Methoxycinnamate (Octinoxate 6%, sunscreen), Dimethicone/Vinyl Dimethicone Crosspolymer (texture enhancer/skin-conditioning agent), Butyloctyl Salicylate (skin-conditioning agent), Homosalate (4%, sunscreen), Ethylhexyl Salicylate (Octisalate 4%, sunscreen), Butyl Methoxydibenzoylmethane (Avobenzone 2%, sunscreen), Polysilicone-11 (silicone-derived film-forming agent), Bisabolol (plant-based soothing agent), Coffea Arabica (Coffee) Seed Extract (antioxidant), Glycyrrhiza Glabra (Licorice) Root Extract (licorice-derived soothing agent), Chamomilla Recutita (Matricaria) Flower Extract (soothing agent/antioxidant), Retinyl Palmitate (vitamin A-derived antioxidant), Aloe Barbadensis Leaf Extract (hydrating plant extract), Calluna Vulgaris Flower Extract (antioxidant), Camellia Sinensis (Green Tea) Leaf Extract (antioxidant), Chlorella Vulgaris Extract (hydrating agent), Caprylic/Capric Triglyceride (skin-replenishing ingredient), Physalis Angulata Extract (plant-derived soothing agent), Pyrus Malus (Apple) Fruit Extract (antioxidant/skin-restoring ingredient), Diethylhexyl Syringylidenemalonate (antioxidant/skin-conditioning agent).

Paula's Choice skincare products grew out of Paula Begoun's struggle to find effective products that cared for her reactive skin. As a result, Paula's Choice products boast the most carefully chosen ingredients and will make a real difference to your skin, whatever your concern. With Hall of Fame products such as the Paula's Choice Skin Perfecting 2% BHA Liquid and the Clinical 1% Retinol Treatment, the best skin of your life starts now! They're formulated with proven ingredients backed with scientific research and deliver genuine results. All Paula's Choice skincare has been developed to be non-irritating, with no added fragrance, colourants or ingredients potentially harmful to skin. Paula's Choice products are cruelty free and Leaping Bunny certified.