Use the purple shampoo as often as necessary. Lather up and massage the shampoo into wet hair. Leave in for 1-5 minutes depending on the desired effect. Rinse well. For best results, follow with the Serial BlondeTM Restoring Conditioner. Avoid contact with clothing.

Water (Aqua/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Glycol Distearate, Glycerin, Sodium Chloride, Phenoxyethanol, Fragrance (Parfum), Carbomer, Sodium Isethionate, Dimethiconol, Polyquaternium-10, PPG-9, Laureth-4, Sodium Hydroxide, Mica, Disodium EDTA, TEA-Dodecylbenzenesulfonate, Amodimethicone, Triethanolamine, Sodium Benzoate, Lactic Acid, Citric Acid, PEG-45M, Magnesium Nitrate, Isopropyl Alcohol, Sodium Acetate, Trideceth-12, Cetrimonium Chloride, Methylchloroisothiazolinone, Silica, Magnesium Chloride, Methylisothiazolinone, Nonfat Dry Milk (Sine Adipe Lac/Poudre de Lait Écrémé), PEG-40 Hydrogenated Castor Oil, Trideceth-9, Hydrolyzed Pearl, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Germ Oil, Xanthan Gum, 1,2-Hexanediol, Caprylyl Glycol, Potassium Sorbate, Butylphenyl Methylpropional, Hexyl Cinnamal, Linalool, Ext. Violet 2 (CI 60730), Titanium Dioxide (CI 77891).