The 90’s called … they want their trends back. Well, we’re bringin’ them into 2024. This year we predict a lot of the 90’s style makeup, which is glam yet effortlessly chic. Laminated brows and lash extensions are out and minimalism is in. We’re talking neutral eyeshadow, subtle makeup, defined brows and a healthy complexion. 2023 is the year that we really focused on our skincare routines, and in 2024 we’re bringin’ them to a whole new level. The aesthetic we’re after is clear skin, radiant complexion and “fresh makeup”.
Fresh Makeup
Fresh Makeup
The 2024 take on “Clean Girl Makeup”. This will see more natural makeup with an emphasis on ‘less is more’. While embracing your natural beauty has always been encouraged, this year’s going to see a big shift. Opting for more natural looks in all areas of beauty. From shorter nails to less, more natural fake tan, it's all being stripped back. For this, we will see changes from fuller to lighter coverage foundation and concealers.
Recommended product: E.L.F. Glow Halo Liquid Filter
E.L.F. Glow Halo Liquid Filter is a makeup - skincare hybrid that hydrates your skin while adding a natural glow. This liquid glow enhances your skin, perfect for those ‘makeup/no-makeup’ looks.
Soft Lash & Brow
This year's saying goodbye to lash extensions and laminated brows and hello to softer, more natural looks. Following the theme of “fresh makeup”, everyday looks will consist of very little, if any mascara at all. If you can believe it?! There will also be a trend of coloured mascara, which will add a pop of colour to softer glam looks.
Recommended product: Sweed Pro Lash Growth Serum
Fear not, for those who still want long, luscious lashes, the Sweed Pro Lash Growth Serum is here for you. This conditioning serum will support the growth of longer, stronger and thicker lashes.
Monochrome
A monochrome look is when you take one colour and have it as your focus on the cheeks, lip & eye. This creates a seamless, harmonious look. It’s a simple and effective way to pull your makeup all together.
Recommended product: PIXI On-The-Glow Blush
This luminating blush is a tinted balm, so it hydrates your skin while adding a hint of natural colour to the skin. Adding a pop of this product to the eye, cheeks & lips will give the illusion of a pulled together look, while in reality it’s so quick & easy! This year we’re also going to hear a lot about a ‘glazed blush’ which this product is exactly perfect for. ‘Glazed blush’ is adding a natural looking highlight to the skin. Whether this comes from a skincare product or a more hydrating makeup product, this look will be replacing the powder highlighter we’ve previously been used to seeing.
Skin Streaming
What is skin streaming? It is reducing your skincare routine to 3-4 essential products. Gone are the days of 10+ step skincare routines...who’s got the time for that? Everyone now is so informed about skincare and what works best for their own skin types. This trend sees skincare routines being shortened with multi-functional products that take the chore out of skincare.
Recommended Product: Ella and Jo Melt the Day Away
Ella and Jo ‘Melt the Day Away’ is a cleansing balm with a multi-function purpose. This balm to oil cleanser removes even the toughest of makeup gently while nourishing, hydrating and softening the skin. Your skin will thank you for this one!
Peach Fuzz
Pantone named ‘Peach Fuzz’ as the ‘Colour of the Year’ for 2024 so it will be used in looks EVERYWHERE this year! We're excited to see what will be created with the peachy shades.
Recommended product: Kevyn Aucoin The Neo-Blush-Sunset
The Kevyn Aucoin Neo Blush has the most beautiful peach shades for a blush and highlight. It’s a mix of 3 shades that can be used separately or blended together for an illuminating glow.
Blue
The colour blue will also make a popular comeback this year. From eyeshadow to lipstick, the trend 'Blue' will see pops of colour incorporated into many beauty looks. Plus, it looks stunning on every skin tone!
Recommended product: Made by Mitchell All Smudge, No Budge Rainbow liner 'Evolve'
This lovely eyeliner ‘Evolve’ from Made by Mitchell is perfect for everyone. Whether you’re creating a full blue glam look or you want a soft hint of colour, a blue liner can be subtle or bold. Either way, it will be striking!
Frosted Eye & Lip
The shimmery liquid shadows are making a return, but with a modern twist. This is going to see an exploration of colours and textures used to create these frosty, icy looks.
Recommended product: Stila Shimmer & Glow Liquid Eyeshadow
The Stila Shimmer & Glow Liquid Eyeshadow in ‘Freedom’ is a stunning shimmer eyeshadow, perfect for those frosty looks. This eyeshadow adds a high shimmer sheen to the eye for a beautiful glisten, without the glitter. Incorporating the ‘blue’ tones that are also trending for 2024, this is one you’re gonna want to get your hands on!
Overall for 2024, looks will incorporate softer looks and embracing more natural beauty. That’s the predictions, but as always beauts, you do you <3