Bleach London Reincarnation Shampoo

Bleach London Reincarnation Shampoo uses a blend of proteins to help strengthen and rebuild your hair. Free from bleach or colour, this shampoo focuses solely on the repairing process, working to strengthen each hair strand so that they are able to withstand stressors and prevent further breakage and damage.

The gentle formula uses an ammonia-free, paraben-free ingredient list to cleanse and strengthen the hair. The shampoo works to cleanse the scalp and hair, creating a lather on the hair to lift and remove dirt, pollutants and build up on the hair. The shampoo goes further than just cleansing, working to strengthen each hair fibre with the blend of proteins and amino acids. Creatine helps to build electrostatic bonds as wheat microproteins and amino acids help to strengthen and nourish the hair from within. Developed by professionals and independently certified and tested by TriPrinceton, this product provides both instant and long term results, reducing breakage by 68% through strand fortification.

Hair type:

Suitable for all hair types and colours. Especially good for hair that has been bleached and coloured.

Free from:

Vegan and cruelty free.
Bleach London’s carbon-free black pump and PET bottles are widely accepted in domestic recycling. Simply rinse the bottle clean, remove the label and recycle.

Size:

300 ml

Can be used every hair wash day to support the hair’s long term health. Follow up with the Reincarnation Conditioner. A weekly dose of the Reincarnation Mask can further help your hair strengthening journey.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Creatine, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Alcohol, Arginine, Coumarin, Aspartic Acid, PCA, Tris(Tetramethylhydroxypiperidinol) Citrate, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, CI 15985 (Yellow 6),

Bleach London is a cutting-edge haircare brand that is obsessed with colour! Providing professional standard home bleaches, colours, and care from London’s leading colour salon. Bleach London was founded by hair stylist Alex Brownsell and business partner Sam, who carried their idea from the kitchen sink to their own salon, the world's first with a focus on colour rather than cut. And soon, they developed a line of bleach kits, toners, semi-permanent dyes, and high-end care for bleached and coloured hair. The formulations have been tweaked and perfected over the last ten years. Alex Brownsell, Bleach London co-founder and international colour specialist, created their vegan, cruelty-free range, which graces the heads of celebrities, runways, magazine covers, and now your bathroom sink!