Bleach London Total Bleach Kit

Bleach London Total Bleach Kit is a permanent DIY bleach kit that lets you get salon quality results from the comfort of your own home. This bleach kit has been designed to lift and lighten your look by removing the colour pigments in your hair. The all-purpose bleach kit is suitable for all hair types and colours, working to pull the natural pigments out of the hair to create a blonde finish. The formula can lift hair shade up 7 levels, creating a lighter look evenly throughout the hair. Finish off your at home salon experience using the Reincarnation Mask. This mask nourishes and hydrates your hair to improve its health and strength, as the formula is scientifically proven to reduce breakage by over 68%.

Hair type:

Suitable for all hair types and colours.
Only for use on healthy, undamaged hair. Do not use on hair that has been bleach, high-lift tinted, colour restored, dyed or chemically treated.

What’s included:

Sachet of Bleaching Powder 2 x 25g
Bottle of Developing Lotion 9%
Sachet of Bond Restoring Reincarnation Mask 15ml
Pair of plastic gloves

Free from:

Vegan and cruelty free

Step 1 – Section! Divide hair into four quarters and secure in place.
Step 2 – Mix! Mix up the bleach.
Step 3 – Segment and Apply! Take segments of hair and paint on the bleach.
Step 4 – Smoosh! Ensure every stand is coated.
Step 5 – Scrape Test! Check the hair has lightened enough
Step 6 – Shampoo! Wash out the bleach……next step is toner!

Pre-bleach:
We recommend doing a strand and sensitivity test before using. A skin sensitivity test 48 hours before use checks that you are not allergic to any ingredients. A strand test will check the condition of your hair and how it will look after bleaching.

Aftercare:
Always follow bleaching with a toner to create an even finish or base for adding Super Cool Colours.
Use the Reincarnation Mask once a week to help nourish and hydrate your hair.
Bleach your root regrowth every 6 to 8 weeks to keep your hair looking fresh.
Sunlight, heat, environmental factors, length, porosity, and thickness of hair can influence the final shade and colour lifespan.

BLEACHING POWDER ingredients: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Magnesium Carbonate Hydroxide, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate. DEVELOPING LOTION (30vol | 9%) ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Cid, Tetrasodium EDTA. REINCARNATION MASK ingredients: Aqua (water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Bleach London is a cutting-edge haircare brand that is obsessed with colour! Providing professional standard home bleaches, colours, and care from London’s leading colour salon. Bleach London was founded by hair stylist Alex Brownsell and business partner Sam, who carried their idea from the kitchen sink to their own salon, the world's first with a focus on colour rather than cut. And soon, they developed a line of bleach kits, toners, semi-permanent dyes, and high-end care for bleached and coloured hair. The formulations have been tweaked and perfected over the last ten years. Alex Brownsell, Bleach London co-founder and international colour specialist, created their vegan, cruelty-free range, which graces the heads of celebrities, runways, magazine covers, and now your bathroom sink!