John Frieda Violet Crush for Blondes Purple Shampoo is formulated with crushed violet pigment, to gradually reduce unwanted yellow or brassy tones to maintain a cool bright blonde hair colour.

Why you need it

John Frieda Violet Crush for Blondes Purple Shampoo will transform your blonde from brassy to cool blonde hair! It neutralises unwanted brassy tones without over-toning. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.
Vegan friendly with no ingredients of animal origin and no animal testing.

how to use

Massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. Best used with Violet Crush Purple Conditioner
Hair type: Coloured hair.

INGREDIENTS

Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Cetyl Alcohol, Betaine, Cocamide MEA, Parfum, Lactic Acid, Malic Acid, Sodium Chloride, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Glycine, Benzophenone-4, Ethylhexyl Methoxycinnamate, PEG-40 Hydrogenated Castor Oil, Trideceth-9, Sodium Xylenesulfonate, Lavandula Angustifolia Flower/Leaf/Stem Extract, Pentylene Glycol, Bisabolol, Propylene Glycol, BHT, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, CI 60730