theBalm Priming is Everything Black Eyeshadow Primer

theBalmPriming is Everything Black Eyeshadow Primer is a bold primer that transforms any eyeshade into a whole new hue, doubling your shadow wardrobe. Gorgeous on all skin types & tones, this primer provides a smooth black surface to create a smokey look, boosts longevity and enhances the shade & brilliance of your shadow.

Simply apply this cream primer before eyeshadow to pop and prolong color for a look that lasts and lasts.

Also available in a neutral shade: theBalmPriming is Everything Neutral Eyeshadow Primer

Whatever eye shade you choose, these versatile primers will keep your look fresh from day to (late) night.

Free from:
Paraben-free, Cruelty free.

Size: 3g

Apply primer to the eyelid for a smooth surface. Use any shadows over the primer to intensify the colour and lock it in place.

theBalm cosmetics specialise in fresh and fabulous makeup. Their most famous products include theBalm Mary-Lou Manizer - she's only guilty of being gorgeous! - Meet Matt(e) Hughes Liquid Lipstick and Bahama Mama Bronzer. With cheeky product names and a cute vintage twist, the Balm brings lots of fun to the beauty world. Cruelty free, talc free and paraben free, the Balm products are just made for your makeup kit!