Collection: Beautyblender

Beautyblender® is the tool that everyone needs in their makeup kit. Rea Ann Silva, pro makeup artist, launched the innovative makeup sponge in 2003 and the beauty world sat up and took notice. The Beauty Blender makeup sponge means EVERYONE can get a professional-looking finish with ease. The secret is the unique, edgeless, aqua-activated™ material meaning your makeup sits on the surface of the sponge to blend out product beautifully. Beautyblender® blends foundation, BB Cream, concealer, colour correctors and more seamlessly. As well as the Original Beautyblender®, the expanding range of tools includes the Blender Defender case, and the Blender Cleanser. So remember, whenever you want a flawless finish, just wet, squeeze and bounce!

The First, The Best, The Original

This edgeless beauty sponge transformed makeup with its award-winning non-latex foam for flawless application. Its aqua-activated™ material ensures an airbrushed look and minimal product waste. In classic pink, this premium, reusable sponge delivers a perfectly blended complexion. Beautyblender's founder, Rea Ann Silva advises, "Get the base right. People should say, 'Your skin looks incredible,' not 'Your foundation looks good.'"

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Beautyblender - How to use


Meet The Founder

Rea Ann Silva, the company's founder, has over 20 years of expertise as one of the most sought-after Hollywood makeup artists in the industry. As the creative force behind Beautyblender, she single-handedly changed the beauty game. The OG, one-of-a-kind edgeless makeup sponge ensured her clients looked impeccable on camera in high-definition. The Beautyblender quickly gained popularity and has since become a staple in makeup enthusiasts' and professionals' kits.

The Beautyblender has gained a cult following and is widely used by makeup artists, beauty influencers and everyday makeup users. It's ability to create a smooth and natural finish has contributed to its popularity. The brand also offers cleansers designed to effectively clean and condition the sponge, helping to remove makeup residue and bacteria.