L.A. Pacific whitening toothpastes are a revolution in teeth whitening. Free from synthetic bleach, they use a unique enzyme complex that converts to low levels of a safe, natural bleach when it interacts with the sugars in your mouth. It removes stains and banishes those sugars to help protect from tooth decay, while finely milled sea salt polishes teeth and Californian crystals lend an opalescent hue that gives you a truly glowing smile. The company was founded to give you a safe alternative to harsh teeth whitening methods that can leave tooth enamel irreversibly damaged. Following an inspirational trip to LA, a place famous for smiles and wellness, she partnered with leading dental and beauty experts to create this innovative whitening toothpaste. Try the original 4 in 1 Action Enzyme Whitening Toothpaste or the Extra Sensitive Whitening toothpaste. L.A. Pacific teeth whitening is good-for-you clean beauty - it's free from SLS, gluten-free, vegan friendly and cruelty free.