Paula's Choice

Paula's Choice skincare products grew out of Paula Begoun's struggle to find effective products that cared for her reactive skin. As a result, Paula's Choice products boast the most carefully chosen ingredients and will make a real difference to your skin, whatever your concern. With Hall of Fame products such as the Paula's Choice Skin Perfecting 2% BHA Liquid and the Clinical 1% Retinol Treatment, the best skin of your life starts now! They're formulated with proven ingredients backed with scientific research and deliver genuine results. All Paula's Choice skincare has been developed to be non-irritating, with no added fragrance, colourants or ingredients potentially harmful to skin. Paula's Choice products are cruelty free and Leaping Bunny certified.