Skip to product information
1 of 4

Bleach London White Toner Kit Discontinued

Bleach London White Toner Kit Discontinued

Regular price € 10.45
Regular price Sale price € 10.45
Sale Sold out

Bleach London White Toner Kit is a four-piece hair toning kit that works to neutralise brassy pigments in the hair to transform your look into an icy platinum finish. The kit contains a developing lotion, colourant and hair mask – all you need to get a gorgeous blonde finish.

Why you need it

Bleach London White Toner Kit is a four piece semi-permanent hair kit that works to transform your bleached blonde hair from a brassy, yellow tone to a crisp, icy platinum shade. Depositing a semi-permanent blue-like colour into the hair, the kit works to neutralise yellow and brassy tones to create an ice cold look. The formula is ammonia free, making it a gentle and mild alternative to harsh hair products, with the added benefit of the Reincarnation Mask letting you add strength and hydration back into your hair.
Working best on the lightest of blonde hair, the White Toner helps to banish yellow tones while depositing colour to give you an even base and lift the tone of your hair. Go White Heat for an ice cold platinum!

Hair type:

Suitable for all hair types. Works best on pale yellow, bleached blonde hair. If your bleached hair is darker, you’ll probably end up with a creamy blonde.


We recommend doing a strand and sensitivity test before using. A skin sensitivity test 48 hours before use checks that you are not allergic to any ingredients. A strand test will check the colour your hair will go.


Reapply every 14 to 16 washes, or whenever it starts to
Use the Reincarnation Mask once a week to help nourish and hydrate your hair.

What’s included:

Tube of colourant 40ml
Bottle of developing lotion 2.25% 80ml
Sachet of Reincarnation Mask 15ml
Pair of plastic gloves

Free from:

Vegan and cruelty free.

how to use

Step 1 – Section! Divide hair into four quarters and secure in place.
Step 2 – Mix! Mix up the toner.
Step 3 – Segment and Apply! Take segments of hair and paint on the toner.
Step 4 – Smoosh! Ensure every stand is coated.
Step 5 – Development! Wait 20 minutes.
Step 6 – Rinse & Condition! Now time for colour…


COLOURANT ingredients: Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide MEA, Ceteth-2, Ethanolamine, Argania Spinosa Kernel Oil, Aloe Barbadensis Leaf Juice, Dimethicone, Ascorbic Acid, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Resorcinol, 2-Methylresorcinol, Parfum (Fragrance), Linalool, Limonene. Contains: Resorcinol | Phenylenediamines (Toluenediamines). DEVELOPING LOTION (7vol / 2.1%) ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Pentasodium Pentetate, Tetrasodium EDTA. Contains: Hydrogen Peroxide. REINCARNATION MASK ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, lsopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG·Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/lron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.


View full details

where we hang